Supervisor, Media Planning

Starcom; New York (NY); On-site; USD 81,000 - 130,000; Full time

Job summary

Starcom in New York is seeking a Media Planning Supervisor to lead planning initiatives, allocate budgets, and optimize campaigns across digital, TV, audio and social channels. You will analyze data, build decks, and guide audience development in collaboration with clients and internal teams.

The role demands strong project management, attention to detail, and the ability to balance strategic thinking with hands-on execution.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business, sociology, or consumer insights.
• 3+ years of media planning experience across channels.
• Strong understanding of local and national media strategy, planning, and buying.
• Experience with local and national planning across linear and digital channels.
• Balance strategic planning with hands-on campaign execution.
• Experience with MediaTools and Prisma is highly preferred.
• Resourceful, curious, and able to work independently or in a team.
• Strong organizational, communication, and time-management skills.
• Detail-oriented with the ability to multi-task and meet deadlines.
• Proficiency in Microsoft Office; Excel and PowerPoint strong.

Responsibilities

• Manage planning initiatives and collaborate across channels including digital, tv, audio, social, programmatic and more.
• Own tactical plan development, recommendation building, and negotiations across their respective channels.
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
• Lead strategic planning initiatives including: deck writing, budget and channel allocation, and audience development.
• Analyze data to inform purchase and channel allocation.
• Develop guidelines & budget allocations.
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs.
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities.
• Responsible for management and development of Associates and Senior Associates.

Skills

Media planning

Data analysis

Budget management

Strategic thinking

Team leadership

Communication

Project management

Education

Bachelor’s degree in marketing/advertising/communications

Tools

MediaTools

Prisma

Job description

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver\'s seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Media Planning Supervisor will focus on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients’ reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision-maker and team player who loves data and has the proven ability to assist with strategic planning initiatives including: deck writing, budget and channel allocation, and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.

Responsibilities

• Manage planning initiatives and collaborate with various teams to execute plans across various channels including digital, tv, audio, social, programmatic and more
• Own tactical plan development, recommendation building, and negotiations across their respective channels
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including: deck writing, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation
• Develop guidelines & budget allocations
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Responsible for management and development of Associates and Senior Associates

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years of experience in media planning experience across media channels
• Strong understanding of both local and national media strategy, media planning, and buying best practices
• Strong experience in both local and national media planning and buying across both linear and digital channels
• Ability to balance strategic planning responsibilities with hands-on campaign execution and media buying
• Experience with MediaTools and Prisma is highly preferred.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational, communication, and time-management skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/11/2027.