Supervisor, Media Planning

Starcom; New York (NY); On-site; USD 81,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work Your World program

Matching Gifts

Health/Wellness reimbursements

Job summary

Starcom in New York City is seeking a Media Planning Supervisor to service clients through the creation, execution, and monitoring of media plans across digital, TV, audio, social, and programmatic channels.

You will own tactical plan development, build recommendations, negotiate with partners, and lead budget allocation while guiding Associates. Collaboration with clients and internal teams is essential to drive results.

Qualifications

• Bachelor's degree preferred, preferably in marketing/advertising/business
• 3+ years of media planning experience across channels
• Strong understanding of local media strategy, planning and buying
• Experience with both linear and digital media buying
• Ability to balance strategic planning with hands-on execution
• Proficient in Microsoft Office, especially Excel/PowerPoint

Responsibilities

• Manage planning initiatives and collaborate with teams to execute plans across digital, TV, audio, social, programmatic, and more
• Own tactical plan development, recommendation building, and negotiations with partners
• Foster relationships with clients, internal teams, and leadership
• Lead strategic planning including deck writing, budget allocation, and audience development
• Use AI to synthesize campaign performance and data into client recommendations
• Oversee day-to-day campaign execution to ensure KPIs are met
• Develop channel ideas and connect historical performance to market opportunities
• Manage and develop Associates and Senior Associates

Skills

Media planning

Local media strategy

Campaign execution

Negotiation

Team collaboration

Education

Bachelor's degree

Tools

MediaTools

Prisma

Job description

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders - CEOs, CMOs, sales leaders, and technology pioneers - and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Media Planning Supervisor will focus on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients’ reach to targeted consumers.

Responsibilities

• Manage planning initiatives and collaborate with various teams to execute plans across various channels including digital, tv, audio, social, programmatic and more
• Own tactical plan development, recommendation building, and negotiations across their respective channels
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including: deck writing, budget and channel allocation, and audience development
• Use AI to synthesize campaign performance, competitive trends, and data into clear recommendations for clients
• Leverage AI-assisted tools to improve workflow efficiency, prioritization, and quality control across day-to-day
• Analyze data to inform purchase and channel allocation
• Develop guidelines & budget allocations
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Responsible for management and development of Associates and Senior Associates

Qualifications

• Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years of experience in media planning experience across media channels
• Strong understanding of local media strategy, media planning, and buying best practices
• Strong experience in local media planning and buying across both linear and digital channels
• Ability to balance strategic planning responsibilities with hands-on campaign execution and media buying.
• Experience with MediaTools and Prisma is highly preferred.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational, communication, and time-management skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2026.