Supervisor, Digital Media Planning (Genesis)

Canvas Worldwide, LLC; New York (NY); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) matching

Unlimited PTO

Commuter benefits

Disability & life insurance

Holiday perks (up to 14)

Job summary

Canvas Worldwide is seeking a Supervisor within the Digital Planning team to oversee day-to-day media planning, execution, and team operations. You will partner with internal planning, analytics, and activation teams to drive campaigns and client objectives.

The role requires 3-5 years in digital media planning, strong communication and budget skills, and a collaborative leadership approach. This is a hybrid role with in-office days and competitive benefits.

Qualifications

• Bachelor’s degree required.
• 3-5 years of experience in Media Strategy or Planning, with emphasis on Digital media.
• Ability to handle multiple projects and meet tight deadlines under pressure.
• Excellent written and verbal communication skills.
• Strong presentation skills, ability to communicate to internal managers, clients, and media partners.
• Solid understanding of the principles of marketing and advertising, media concepts and terms, and creative and budget requirements.
• High level proficiency and knowledge of Microsoft Office products as well as planning tools.
• Strong organizational and analytical skills.
• Excellent time management skills and ability to follow through.

Responsibilities

• Collaborate with the Strategy team to synthesize client information, campaign media objectives, and strategies into digital ideas.
• Participate in collaborative team brainstorms to launch plans
• Create and present media-specific documentation, such as Requests for Proposals (RFPs), Digital media plans, Campaign recaps, etc.
• Lead the team in analyzing Digital proposals and partner negotiations
• Analyze campaigns and recommend strategic and tactical changes to maximize campaign performance
• Utilize a variety of systems (Nielsen, ComScore, eMarketer, and Forrester) for competitive analysis, media planning development, and reporting
• Lead and manage the budget and client billing process to ensure accuracy and timely delivery
• Support team in setting up 3rd party ad server/tracker system
• Supervise the team to ensure data entry in the billing system (SBMS) and insertion orders are correct and prompt
• Support day-to-day communication with key partners: vendors, creative/partner agencies, and clients

Skills

Communication

Presentation

Time management

Analytical thinking

Multitasking

Team collaboration

Education

Bachelor’s degree

Tools

Microsoft Office

Planning tools

Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Overview:

Reporting to the Associate Director and Director, the Supervisor within the Digital Planning team at Canvas Worldwide, will operate within the agency's digital investment organization, supporting media investment planning, execution, and management while helping oversee day-to-day account work and team operations. This role requires previous digital media agency experience and can communicate the ins/outs of how to develop/execute a media plan. This candidate will work closely with an entry level Associate, and Specialist (as a team) to work on various Digital and Branded Content campaigns. Additionally, being able to represent yourself in a professional manner is paramount as this role will be present in many internal and external meetings. They manage the day-to-day execution of digital media planning initiatives and supports the delivery of client business objectives. In a typical day, they would be expected to partner with internal planning, analytics, and activation teams; oversee campaign execution and optimizations; review media performance and pacing; coordinate with media partners and vendors; and ensure client deliverables are completed accurately and on time. As a supervisor-level team member, they play a key role in workflow management, training and mentoring junior team members, troubleshooting executional challenges, and communicating updates and recommendations to both internal stakeholders and clients. This position sits within the broader Digital organization and contributes to the successful execution of media strategies and operational excellence.

Responsibilities

• Collaborate with the Strategy team to synthesize client information, campaign media objectives, and strategies into digital ideas.
• Participate in collaborative team brainstorms to launch plans
• Create and present media-specific documentation, such as Requests for Proposals (RFPs), Digital media plans, Campaign recaps, etc.
• Lead the team in analyzing Digital proposals and partner negotiations
• Analyze campaigns and recommend strategic and tactical changes to maximize campaign performance
• Utilize a variety of systems (Nielsen, ComScore, eMarketer, and Forrester) for competitive analysis, media planning development, and reporting
• Lead and manage the budget and client billing process to ensure accuracy and timely delivery
• Support team in setting up 3rd party ad server/tracker system
• Supervise the team to ensure data entry in the billing system (SBMS) and insertion orders are correct and prompt
• Support day-to-day communication with key partners: vendors, creative/partner agencies, and clients

Qualifications

• Bachelor’s degree required
• 3-5 years of experience in Media Strategy or Planning, with emphasis on Digital media
• Ability to handle multiple projects and meet tight deadlines under pressure
• Excellent written and verbal communication skills
• Strong presentation skills, ability to communicate to internal managers, clients, and media partners
• Solid understanding of the principles of marketing and advertising, media concepts and terms, and creative and budget requirements
• High level proficiency and knowledge of Microsoft Office products as well as planning tools
• Strong organizational and analytical skills
• Excellent time management skills and ability to follow through

$80,000 - $85,000 a year

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring