Supervisor, Brand Experience

Publicis Groupe; New York (NY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Publicis Groupe's CoLab unit is seeking a Supervisor, Brand Experience to oversee day-to-day media planning for assigned accounts and brands. You will work with cross-functional teams to push innovative, multi-channel strategies and deliver campaigns that meet client objectives and KPIs.

You will lead budgets, timelines, and performance analyses, mentor junior team members, and present findings and POVs to clients and leadership, ensuring integration across paid, owned, and earned media channels.

Qualifications

• 3+ years of media planning experience across channels.
• Experience leading and developing junior staff.
• Strong proficiency in Excel and PowerPoint.
• Excellent client and internal communications skills.

Responsibilities

• Plan, implement and optimize digital and traditional media across channels to meet KPIs.
• Collaborate with clients, internal teams, and leadership to develop strategies.
• Manage budgets, timelines, and client status meetings.
• Lead creation of paid, owned, and earned media strategies and POVs.
• Coach and develop direct reports and ensure training completion.

Skills

Media planning

Team management

Excel

PowerPoint

Client communication

Cross-channel media

Tools

Kantar

IMS

Flowchart Software

comScore

Prisma

MRI/GfK

GWI

Job description

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

The Supervisor, Brand Experience (BE) manages the day-to-day media planning for their assigned account(s)/brands. They leverage their experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff. They work cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. The Supervisor helps develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.

Responsibilities

• Manage the planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Assist with planning initiatives including ideation, deckwriting, budget and channel allocation, audience development, scheduling and establishing benchmarks for control
• Client Budgets:
  • Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication.
  • Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team.
• Play a critical role in the development of media strategies & plans:
  • Support strategic solutions, audience outcomes, and senior brand experience team members in developing comprehensive paid, owned, and earned media strategies (e.g., audience approach, communications strategy, channel allocation, media flighting).
  • Create and evaluate full-funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight.
  • Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs.
  • Identify trends and derive insights from data for internal and client recommendations, reporting, and points of view (POVs).
  • Craft POVs on key category, competitive, client, and media opportunities.
• Effectively manage projects & clients, and develop direct reports:
  • Develop and maintain team timelines for deliverables, ensuring effective communication of project updates and challenges.
  • Manage multiple workstreams, effectively allocating direct report resources day-to-day.
  • Oversee client status documents and lead client status meetings.
  • Assign cross-functional tasks within the OS.
  • Identify potential optimizations for agency and client processes, tools, and systems.
  • Perform quality assurance (QA) on work from associates, senior associates, and other internal team members.
  • Train and onboard associates and senior associates, supporting their growth and skill development, ensuring the completion of mandatory agency and position-based training
  • Manage and develop direct reports by conducting catch-ups, soliciting 360-degree feedback, and evaluating performance through wrap-up sessions as directed by Publicis.

Qualifications

• 3+ years of experience in media planning experience across media channels
• Previous team management experience is a plus
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Detail-oriented with the ability to multi-task and manage competing priorities and deadlines; be able to identify and promote solutions
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI)
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrated ability to learn new propriety software and processes quickly and proficiently
• Strong communication skills, with ability to present to clients, maintain client correspondence and internal documentation
• Understanding of activation/negotiation team functions and the capabilities of each media channel to maximize the impact and components within each campaign

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/26/2026.