Supervisor, Brand Experience (Media Planning)

Publicis Collective; Birmingham (MI); On-site; USD 60,800 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Collective is seeking a Supervisor, Brand Experience to guide day-to-day media planning for assigned accounts. You will collaborate across internal teams, vendors, and clients to develop multi‑channel plans and push fresh thinking to meet client objectives.

You will lead budgeting efforts, craft full-funnel media strategies, and present tactical recommendations. Strong Excel/PowerPoint skills and 3+ years in media planning are required, with team leadership experience a plus.

Qualifications

• 3+ years of experience in media planning across media channels.
• Previous team management experience is a plus.
• Proficiency in Excel and PowerPoint; strong client communication.

Responsibilities

• Manage the planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs.
• Collaborate with clients, internal teams, and leadership to deliver holistic media strategies.
• Assist with budgeting, channel allocation, audience development, and benchmarking.
• Manage client budgets, flowcharts, and media authorization, communicating impacts and solutions.
• Develop and present paid media recommendations and cross-functional briefs.
• Identify trends and craft POVs for client opportunities and internal optimization.

Skills

Media planning

Team management

Cross-channel media

Budgeting

Presentation skills

Tools

Kantar

IMS

Media Tools Flowchart Software

R/F and Optimization Software

comScore

Prisma

Mbox

MRI/GfK

GWI

Job description

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation; we’re more than media experts. We are an incubator for high‑performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

• Curious: A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
• Open: We value diverse perspectives and new ways of working.
• Driven: We are ambitious, rigorous, self‑disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let’s shape the future together.

Overview

[The Supervisor, Brand Experience (BE) manages the day‑to‑day media planning for their assigned account(s)/brands. They leverage their experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff. They work cross‑functionally with internal teams, vendors, and clients to develop and execute multi‑channel media plans. The Supervisor helps develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.]

Responsibilities

• Manage the planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs.
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
• Assist with planning initiatives including ideation, deck writing, budget and channel allocation, audience development, scheduling and establishing benchmarks for control.
• Client Budgets:
  • Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication.
  • Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team.
• Play a critical role in the development of media strategies & plans:
  • Support strategic solutions, audience outcomes, and senior brand experience team members in developing holistic paid, owned, and earned media strategies (e.g., audience approach, communications strategy, channel allocation, media flighting).
  • Create and evaluate full‑funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight.
  • Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross‑functional briefs.
  • Identify trends and derive insights from data for internal and client recommendations, reporting, and points of view (POVs).
  • Craft POVs on key category, competitive, client, and media opportunities.
• Effectively manage projects & clients, and develop direct reports:
  • Develop and maintain team timelines for deliverables, ensuring effective communication of project updates and challenges.
  • Manage multiple workstreams, effectively allocating direct report resources day‑to‑day.
  • Oversee client status documents and lead client status meetings.
  • Assign cross‑functional tasks within the OS.
  • Identify potential optimizations for agency and client processes, tools, and systems.
  • Perform quality assurance (QA) on work from associates, senior associates, and other internal team members.
  • Train and onboard associates and senior associates, supporting their growth and skill development, ensuring mandatory agency and position‑based training completion.
  • Manage and develop direct reports by conducting catch‑ups, soliciting 360‑degree feedback, and evaluating performance through wrap‑up sessions as directed by Publicis.

Qualifications

• 3+ years of experience in media planning across media channels.
• Previous team management experience is a plus.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
• Detail‑oriented with the ability to multi‑task and manage competing priorities and deadlines; must be able to identify and promote solutions.
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
• Experience working within media systems/platforms (Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI).
• Strong knowledge of all cross‑channel media, with a drive for curiosity and passion for the client’s business.
• Demonstrated ability to learn new propriety software and processes quickly and proficiently.
• Strong communication skills, with ability to present to clients, maintain client correspondence and internal documentation.
• Understanding of activation/negotiation team functions and the capabilities of each media channel to maximize the impact and components within each campaign.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position, and the Company reserves the right to modify this pay range at any time.