Summer 2027 Intern - Associate Brand Manager - MBA

Keurig Dr Pepper; Frisco (TX); Hybrid; USD 34,000 - 48,000; Full time

Job summary

Keurig Dr Pepper is seeking a Summer MBA Marketing Intern in Frisco, TX. You will work on a real business challenge, develop analytics and strategic insights, and present to senior leaders.

The role emphasizes brand analytics, consumer understanding, and cross-functional collaboration with Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations. You'll complete a project end-to-end, gain insights into brand planning, budgeting processes, and go-to-market strategies, and build

Qualifications

• Enrolled in a two-year, full-time MBA program (1st–2nd year); expected graduation next year.
• Strong analytical aptitude and ability to translate data into insights and action.
• Proficiency in Excel and PowerPoint.
• Able to manage multiple priorities in a cross-functional, fast-paced environment.
• Marketing concentration not required but a plus.
• Experience with syndicated marketing data is a plus.

Responsibilities

• Work on a real business challenge with a dedicated Project Lead and Mentor.
• Own and drive your summer brand project end-to-end from scoping to presentation.
• Develop consumer insights and translate them into strategic recommendations.
• Support brand planning, budgeting, and cross-functional alignment efforts.
• Deliver a 25–30 minute strategic presentation to senior Marketing leadership.

Skills

Analytical thinking

Data storytelling

Cross-functional work

Prioritization

Marketing experience

Syndicated data tools

Education

MBA candidate (2nd year)

Tools

Circana/IRI

Numerator

YouGov

Mintel

Excel

PowerPoint

Job description

Regular networking opportunities with the highest levels of marketing leadership across our business.

WE PROVIDE THE COACHING, TRAINING & CULTURE TO SUCCEED COACHING & FEEDBACK Consistent mentorship and feedback throughout the program Coaching & support from former interns Mid-point & final performance evaluations Executive meet & greets Formal & informal leadership exposure Opportunities to build personal connections across the organization

Eligibility

Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship)

• 3-6 years of full-time, post-undergraduate professional experience
• Strong analytical aptitude - able to work with data and translate findings into stories and strategic action
• Proficiency in Excel and PowerPoint
• Ability to manage multiple priorities in a cross-functional, fast-paced environment
• Marketing concentration is not required but is a plus
• CPG, beverage, or brand marketing experience is a plus
• Experience with syndicated marketing research databases (e.g., Circana/IRI, Numerator, YouGov, Mintel) is a plus

Our ideal intern brings a general manager and challenger mindset with a passion for our brands and our consumers. We evaluate interns across two dimensions: The "What" - Results Analytical rigor - synthesizes data and develops insight-driven, strategic recommendations Framing & storytelling - frames recommendations into a persuasive, clear narrative Consumer & shopper-driven insights - demonstrates genuine passion for understanding the consumer Strategic thought leadership - thinks critically, combines qualitative and quantitative inputs, and applies brand stewardship principles Balanced priorities - demonstrates growing business acumen and proactively takes ownership

Internship Role

As a Summer MBA Marketing Intern, you will be assigned a project focused on a real business challenge. Projects are designed to stretch your analytical and strategic thinking. Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor.

Project Areas

BRAND ANALYTICS & INSIGHT GENERATION

Dive into brand, industry, and consumer data to identify business issues and opportunities. Apply multiple data sources - including syndicated tools such as Circana/IRI, Numerator, and YouGov - to uncover actionable insights and develop evidence-backed strategic recommendations.

BRAND PROJECT OWNERSHIP

Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.

CONSUMER UNDERSTANDING

Develop your understanding of the consumer - who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.

BRAND STRATEGY SUPPORT

Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life - including analyses, presentations, and strategic frameworks. Gain exposure to annual brand planning, budgeting processes, and cross-functional brand alignment under the guidance of your Project Lead. Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective.

We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.

FINAL PRESENTATION

Deliver a 25-30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work.

PROGRAM LOGISTICS

• Program dates: June 7 - August 13, 2027
• Full-time, 40 hours per week, Monday - Friday
• Hybrid work model based out of Frisco, Texas (Beverage Company Operating Unit HQ)