Student Marketeer - University of Kentucky

Red Bull; Lexington (KY); On-site; USD 17,000 - 24,000; Part time

Job summary

Red Bull North America, Inc. is seeking a Student Marketeer at the University of Kentucky to drive brand presence on campus and in the region. You will engage students, invite product sampling, and support Red Bull events to elevate brand visibility.

As a brand and product ambassador, you will build relationships with local sales and create engaging campus content while maintaining brand standards and flexible part-time hours.

Qualifications

• Must be 18 years or older.
• University or college enrollment is required.
• Must be fluent in English; additional languages are a plus.

Responsibilities

• Build and execute a campus plan that engages students and brings the brand to life.
• Grow the user base by inviting product sampling and creating campus buzz.
• Work at Red Bull events and activations to deliver an unforgettable brand experience.
• Build relationships with local sales accounts to ensure visibility and availability of Red Bull.
• Plan, execute and report activities using the dedicated online platform.
• Be a team player, represent Red Bull with branded outfits and participate in campus activities.

Skills

Brand ambassador

Sales

Customer engagement

Event participation

Social media

Team player

Communication

Education

Currently enrolled in university/college

Job description

Student Marketeer - University of Kentucky

• Part-time
• Travel: 0-10
• Benefits Eligible: No
• Organization: Red Bull North America
• Job type: Permanent

As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and are responsible for driving the brand image and product understanding on your campus and in the region. You will reach new consumers, excite university students, increase sales, and drive visibility of the Red Bull brand. This includes direct contact with consumers and customers, inviting product trials, and working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative and inclusive working atmosphere.

BE A BRAND & PRODUCT AMBASSADOR

Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.

Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at your university.

Create a strong network on and around your campus, establishing and maintaining relationships with key local individuals.

Identify local collegiate content creators in relevant Red Bull scenes and work with your FMS to bring them into the World of Red Bull.

Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.

Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers.

Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.

Increase brand engagement on your Social Media handles through authentic content.

BE A SALES EXPERT

Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on your campus and in your region.

Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.

Leverage relevant assets from the world of Red Bull in order to keep us top of mind in sales accounts.

Ensure perfect execution of defined store standards.

EXECUTIONAL EXCELLENCE

Deliver executional excellence and show love for the details in all areas of your role.

Share ideas and collaborate with your team through regular face-to-face and online interaction.

Plan & report your activities in the dedicated online platform in a timely manner and with accuracy.

Contribute to business development by providing local insights, trends and overall opportunities.

Must be at least 18 years of age

Must have a valid US driver’s license

University or college enrollment required

Must be fluent in English, additional languages an advantage

Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week

Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities & hot-spots

Connected with a diverse range of influential groups and individuals on campus

Affinity for project management, working 'behind the scenes’, and winning sales

A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini

Employees maybe requiredto lift and/or move items weighing 25 pounds or more, as needed.

The hourly rate for this position is $15.00/ hour. The hourly rate is subject to change and may be modified.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.