Strategy Director

Billion Dollar Boy Limited; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Billion Dollar Boy is seeking a Strategy Director who will work with fellow Directors to shape the agency's strategic vision, crafting innovative content plans that meet client objectives and uncover new opportunities. The role centers on leading creator-led strategy for a high-value client portfolio and guiding major pitches.

You will mentor a team of 5–6 senior strategists, elevate output through strong briefs and insights, and collaborate with leadership to push thought leadership across

Qualifications

• 10–12+ years of digital marketing experience, with emphasis on social media and content development for major clients.
• Minimum 5 years of managing direct reports.
• Strong understanding of media planning, distribution and content syndication.
• Proven ability to write inspiring, clear creative briefs that set direction and leverage human insights.
• Experience devising innovative content plans that deliver client objectives in creator space.

Responsibilities

• Partner with other Strategy Directors to drive overarching team development and initiatives alongside agency leadership.
• Act as a sounding board to strategists across the team, providing smart feedback to elevate the quality of work.
• Act as the trusted strategic partner for senior-level clients within your portfolio, and grow their business via proactive initiatives and recommendations.
• Pitch leadership: Lead the strategic narrative for major new business pitches and RFPs.
• Help to close the learning loop on performance - did it work, why, what will we do differently next time.
• Rollout strategic frameworks and approaches that help differentiate the agency perspective.
• Manage strategic resource in collaboration with Resource Management and other senior team members.
• Contribute to agency Thought Leadership including articles, posts, events and sharing new perspectives with key clients.

Skills

Content strategy

Creative briefs

Digital marketing

People management

Media planning

Creative thinking

Client relations

Industry knowledge

Job description

The Role

This Strategy Director works alongside other Strategy Directors at Billion Dollar Boy to drive the agency's strategic vision. They will have substantial experience in devising innovative content plans that deliver against client objectives and show them a way to win that they haven’t heard before.

The Senior Strategy Director will shape how major brands connect with audiences through creator culture. They will oversee the strategic output for a high-value portfolio of clients and take the strategic lead on large pitches.

They will focus on elevating our creator-led strategic product and act as an inspirational and trusted sounding board for a talented team of 5–6 senior strategists.

Responsibilities

• Partner with other Strategy Directors to drive overarching team development and initiatives alongside agency leadership

• Acting as a sounding board to strategists across the team, providing smart feedback to help elevate the collective quality of work

• Act as the trusted strategic partner for senior-level clients within your portfolio, and grow their business via proactive initiatives and recommendations
• Pitch leadership: Lead the strategic narrative for major new business pitches and RFPs.

• Help to close the learning loop on performance - did it work, why, what will we do differently next time

• Rollout strategic frameworks and approaches that help differentiate the agency perspective

• Manage strategic resource in collaboration with Resource Management and other senior team members

• Contribute to agency Thought Leadership including articles, posts, events and sharing new perspectives with key clients

Skills and Attributes

• Significant experience in devising and executing content strategies that meet client objectives and show what’s possible in the creator space
• Proven expertise in writing inspiring, clear creative briefs that set direction and leverage human insights.
• 10 - 12+ years of digital marketing experience, with an emphasis on social media and or/content development for major clients
• Minimum 5 years of managing direct reports
• A strong understanding of media planning, distribution and content syndication
• Strong experience leading creative thinking in the digital space: content, media, social and activation
• The ability to develop strong relationships with internal and external partners
• Well versed in new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
• A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways
• Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas
• Established expertise in coaching others, providing guidance and stimulating questions to improve the quality of the work
• Excellent communication and interpersonal skills

ABOUT US

Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.

Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.

Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.

We’re enabled by our award winning proprietary technology Companion. Which provides us with better intelligence, greater precision, and helps us prove outcomes.

And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.

LIFE AT BDB

We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving.

You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently.

We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.

OUR VALUES

• Be Fair, Be Transparent
• Intentional Inclusivity
• Champion Curiosity
• Own It
• Work for Tomorrow
• Kindness Over Ego

EQUAL OPPORTUNITY

At Billion Dollar Boy, we don’t just accept change. We lead it. We believe that a diverse, inclusive team is the spark that ignites our best creative work.

To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities

Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.