Strategy Director

Monks; City of Amsterdam (NY); On-site; USD 135,000 - 202,000; Full time

Job summary

Monks is seeking a Strategy Director to lead and shape strategic thinking across our regional and global client portfolio in the Netherlands, bridging brand transformation, modern social-first marketing, and lifecycle programs. You will own the strategy roadmap and guide creative execution across cross-functional teams, partnering with senior client stakeholders and managing leaders.

You will drive end-to-end strategies across owned, earned, and paid channels, including content, email, web, and

Qualifications

• 10+ years of experience in brand, digital, or communications strategy, with agency leadership experience.
• Fluency in Dutch and English.
• Proven track record in modern social-first campaigns and large-scale brand transformations.

Responsibilities

• Lead end-to-end strategic direction and brand transformation initiatives across regional and global client portfolios.
• Set up and oversee content and platform-native strategies across Meta, TikTok, YouTube, Snapchat, and X.
• Serve as trusted strategic advisor to senior client stakeholders and agency leadership.

Skills

Brand strategy

Digital marketing

Leadership

Cross-functional leadership

Storytelling

Dutch language

English language

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process.

About the Role

As a Strategy Director, you will lead and shape the strategic thinking across our regional and global client portfolio in the Netherlands, bridging brand transformation, modern social-first marketing, and lifecycle programs. You will turn complex business goals into clear, actionable frameworks, taking full ownership of the strategy roadmap and guiding creative execution across cross-functional teams. Sitting at the heart of our Netherlands regional pod, you will partner directly with senior client stakeholders and managing leaders to deliver innovative, measurable strategies.

Responsibilities:

• Strategic Direction & Brand Transformation: Lead end-to-end account and program strategies, ranging from long-term brand positioning and architecture to lifecycle marketing, demand generation, customer journey mapping, and growth/retention initiatives.
• Content & Social Platform Strategy: Set up and oversee content and platform-native strategies across Meta, TikTok, YouTube, Snapchat, and X, aligning messaging, influencer approaches, community engagement, and campaign plans to client objectives and audience needs.
• Client Advisory & Thought Leadership: Serve as a trusted strategic leader in client communications, delivering high-impact insight, identifying market trends and growth opportunities, and guiding senior stakeholders through strategic roadmaps and business choices.
• Creative Workshops & Inspiring Briefs: Facilitate collaborative workshops and brainstorming sessions with internal teams and clients. Translate complex research, business goals, and data into concise, inspiring briefs for creative, media, and tech partners.
• Audience Insights, Audits & Optimization: Audit existing campaigns, digital assets, and customer experiences. Distill actionable insights from data, social listening, and audience research to continuously refine and optimise performance.
• Measurement, Testing & Impact: Drive comprehensive test plans and key performance indicator (KPI) frameworks to measure, evaluate, and report on the effectiveness of strategic initiatives and integrated marketing campaigns.
• Collaboration & Team Mentorship: Champion internal collaboration across fast-paced deliverables while providing direct line management, guidance, and mentorship to mid-level strategists.

The essentials:

• Experience: 10+ years of experience in brand, digital, or communications strategy, with strong expertise in agency environments leading cross-functional teams.
• Language Proficiency: Professional fluency in both Dutch and English is required.
• Core Skillsets: Proven track record across both modern social-first campaign strategy and larger-scale brand transformation or positioning engagements.
• Channel & Integrated Expertise: Ability to craft integrated strategies across owned, earned, and paid digital channels, including content, email, web, social, and digital product touchpoints.
• Leadership & Collaboration: Strong presentation and narrative-building skills, with the confidence to advise senior client leaders and guide mid-level team members.
• Cultural Curiosity: A curious mind with a genuine passion for pop and tech culture, from global trends to the Dutch scene: entertainment, music, creators, memes, moments that start conversations and shape behaviors. You know how to turn cultural fluency into ideas that feel native, timely and relevant to audiences.

Not a must, but a plus:

• AI & Workflows: Experience with embedded AI tools, orchestration, and automated workflows in strategy.
• Consumer Experience Strategy: Background or experience in CX/UX strategy, customer journey mapping, or experience-first agency setups.
• B2B & Enterprise Contexts: Familiarity with B2B marketing strategy, enterprise client models, or complex technology sectors.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

#LI-JT1

Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.

This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave: Global Marketing Services and a leader in the 2026 Gartner Magic Quadrant: Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.