Strategist, TikTok Shop

Quartile LLC; United States; Remote; USD 81,000 - 109,000; Full time

Benefits offered by this job

401K Plan with Employer Match

Paid Time Off

Company Laptop

Job summary

Quartile LLC is seeking a Senior TikTok Shop Strategist to own growth for client accounts, driving strategy, catalog audits, and listing optimization across TikTok Shop, Amazon, and DTC. You will lead the 12-month roadmap, partner with Account Managers and specialists, and defend plans with data-driven insights.

The role emphasizes fast-paced, startup-style execution, collaboration with cross-functional teams, and ownership of outcomes while guiding client success and scalable growth.

Qualifications

• 3+ years of experience in e-commerce strategy or growth
• Hands-on TikTok Shop, social commerce, or creator-led marketing experience
• Ability to audit catalogs and make profitability-based go/no-go decisions
• Experience with product listing optimization, SEO or pricing analysis
• Comfort analyzing financial data: margins, ROAS, commissions
• 2+ years in a client-facing role with SMBs
• Fluent written and spoken English

Responsibilities

• Own the 12-month growth roadmap for TikTok Shop clients
• Lead catalog audits across TikTok, Amazon, and DTC
• Select Hero Products based on margins and demand
• Prepare and optimize listings for TikTok search
• Develop and defend the 12-month plan with milestones
• Monitor GMV, ROAS, and margins to optimize performance
• Partner cross-functionally with teams and support reporting
• Lead kickoff calls and quarterly business reviews
• Surface insights to inform Quartile's TikTok Shop model
• Make strategic calls and delegate tasks when faster

Skills

TikTok Shop

E-commerce strategy

Data analysis

SEO optimization

Financial analysis

Client-facing

English fluency

Job description

Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through unmatchedexpertiseand patented AI technology, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding$2 billion. The award-winning platform covers major marketplaces and ad channels foroptimalreach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers.

Quartile is proud to be an equal opportunity employer with employees stemming from a wide range of backgrounds and experiences. As a business, we value the enrichment that diversity brings to our organization and are committed to a culture that creates a sense of inclusion and belonging. We welcome new perspectives and affirm that all employment decisions are made without regard to race, color, ancestry, religion, national origin, age, familial or marital status, sex, sexual orientation, pregnancy, gender identity or expression, disability, genetic information, veteran status, or any other classification protected by federal, state, or local law.

OVERVIEW:

We're looking for a Senior TikTok Shop Strategist to join our growing team. In this role you'll be exposed to all facets of the business and encouraged to develop skills both within and beyond your remit, working alongside passionate, high-performing colleagues.

You’ll own the 12-month strategic roadmap for each TikTok Shop client - from catalog audit and Hero Product selection through launch readiness, quarterly reviews, and scale planning. The ideal candidate is a flexible team player who thrives in a fast-paced environment, communicates with clarity and confidence, and applies data-driven decision-making. As a player-coach, you'll both make the calls and do the work - delegating to specialist teams when that moves faster, and rolling up your sleeves when it doesn't.

REQUIREMENTS:

• 3+ years of experience in e-commerce strategy, channel operations, or growth strategy
• Direct, hands-on experience with TikTok Shop, social commerce, or creator-led marketing
• Demonstrated ability to audit product catalogs and make go/no-go decisions against profitability criteria
• Experience with product listing optimization, SEO/keyword strategy, or pricing analysis
• Comfort analyzing financial data - margins, commission structures, contribution margin, and ROAS
• 2+ years in a client-facing role, preferably managing small and medium-sized brands
• Fluent written and spoken English

NICE TO HAVE:

• Background in affiliate marketing or creator economics
• Experience managing other marketplaces or channels (Amazon, Shopify, Walmart, Target) is a plusFamiliarity with advertising platforms (TikTok Ads Manager, Amazon Advertising, Google, Meta)
• Experience with consumer brands, CPG, beauty, or DTC products
• Exposure to SQL, data-analytics tools, or business intelligence platforms
• Intellectual curiosity and a strong desire to learn and experiment in a rapidly changing industry
• Experience in a fast-paced, startup environment

WHAT YOU'LL DO:

This role centers on owning each client's growth on TikTok Shop end to end. You'll set strategy, drive execution across a portfolio of assigned accounts, and surface feedback and insights that shape how Quartile builds its TikTok Shop managed service.

Key responsibilities include:

• Lead assigned accounts. Act as the dedicated strategist for each TikTok Shop client, owning the 12-month roadmap and partnering closely with the Account Manager and specialist teams to drive client success.
• Run brand discovery and catalog audits. Pull the full catalog across TikTok, Amazon, and DTC, and determine which products actually work on the channel.
• Select Hero Products. Score every product against margin economics, content demoability, inventory depth, affiliate commission capacity, compliance risk, cross-channel demand, and channel fit, then select the one to three products that will drive the engine.
• Prepare listings for launch. Optimize titles, descriptions,attributes, and images for TikTok search; confirm variation architecture, bundle strategy, pricing, and parity; and audit compliance and shop health.
• Build and defend the strategy. Develop the 12-month plan with quarterly milestones, own the 90-day scale-gate review, and make the case for expansion or optimization based on data.
• Optimize performance. Track performance across GMV, ROAS, contribution margin, AOV, and creator efficiency; identify optimization opportunities; and provide ongoing strategic recommendations.
• Partner cross-functionally. Brief the Sampling and Affiliate teams on creator strategy and product priorities, support creator seeding and affiliate launch, and keep the Account Manager equipped for client reporting.
• Lead client moments. Run kickoff calls and quarterly business reviews, present the 90-day review, and keep every decision documented and defensible.
• Surface insights. Capture product and client feedback from your account work and surface it to internal teams, helping shape Quartile's TikTok Shop managed-service model.
• Play both roles. Make the strategic calls and own the outcomes, delegating tasks to specialists when that moves faster and executing them yourself when it does not.
  

BENEFITS:

• 401K Plan with Employer Match
• Generous Paid Time Off (24 Vacation days, 7 Sick days, 12 Company Holidays, Summer Fridays)
• Company Laptop + additional tech accessories
• The base pay for this position is targeted at $95,000 per year