Strategist - Financial Services Sector

Ashurst Perkins Coie US LLP; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Ashurst Perkins Coie US LLP is seeking a Strategist to support the development and execution of strategic marketing and business development initiatives for the Financial Services Sector. You will collaborate with sector leaders to shape campaigns, deepen client relationships, and drive revenue opportunities across Marketing and other business services teams.

In this role, you will leverage market research, client insights, and performance data to deliver integrated marketing initiatives that

Qualifications

• Eight years of experience in legal or professional services marketing, business development, or strategy.
• Strong business acumen with the ability to interpret data and translate insights into action.
• Excellent written and verbal communication across stakeholders at all levels.
• Proven ability to manage multiple priorities and cross-functional initiatives.
• Experience mentoring colleagues and guiding team development.

Responsibilities

• Develop and lead annual marketing and business development plans for the Financial Services Sector, including budgets, priorities, and growth goals.
• Translate sector goals into actionable marketing initiatives with defined deliverables and KPIs.
• Provide strategic recommendations informed by market research, client feedback, and competitive intelligence.
• Advise lawyers on marketing opportunities, client engagement strategies, and business development priorities.
• Monitor industry developments to identify trends and opportunities to strengthen the firm's market position.
• Coordinate sector-focused thought leadership, campaigns, and client-facing events with sector and practice leadership.
• Support pursuit strategies for financial services clients, including RFP/RFI responses and cross-practice collaboration.

Skills

Business acumen

Analytical skills

Communication skills

Organizational skills

Project management

Education

Bachelor's degree

Tools

Marketing technology platforms

Reporting tools

Job description

Strategist - Financial Services Sector

Driving Growth, Strengthening Client Relationships, and Shaping Market Strategy.

Ashurst Perkins Coie US LLP is seeking a Strategist to support the development and execution of strategic marketing and business development initiatives for the Financial Services Sector. In this role, you'll partner with sector leaders to develop targeted campaigns, strengthen client relationships, identify revenue opportunities, and advance the firm's business development priorities. Working collaboratively across Marketing and other business services teams, you'll leverage market research, client insights, and performance data to deliver integrated marketing initiatives that support the firm's strategic goals.

This position is not eligible for immigration sponsorship. Candidates must be legally authorized to work in the United States without employer sponsorship now or in the future.

What You'll Do

• Contribute to the development and lead the execution of annual marketing and business development plans for the Financial Services Sector, including budgets, strategic priorities, and growth objectives.
• Translate sector goals into actionable marketing initiatives with defined deliverables, timelines, and key performance indicators, including annual event priorities aligned with target clients and prospects.
• Partner with sector leaders to provide strategic recommendations informed by market research, client feedback, and competitive intelligence.
• Serve as an advisor to lawyers, providing guidance on marketing opportunities, client engagement strategies, and business development priorities.
• Monitor developments across the financial services industry, identifying emerging trends, competitive activity, and opportunities to strengthen the firm's market position.
• Manage the development of sector-focused thought leadership, targeted campaigns, and client-facing events in collaboration with sector and practice leadership.
• Support business development and pursuit strategies for financial services clients and prospects, including pitch and proposal development and responses to RFPs and RFIs.
• Identify opportunities for cross-practice and cross-sector collaboration to expand client relationships and generate new business opportunities.
• Coordinate directory and award submissions aligned with sector objectives and the firm's market positioning.
• Collaborate with Marketing colleagues and business services teams to deliver cohesive, integrated, and effective marketing initiatives.
• Encourage knowledge sharing across the practices and sectors serving financial services clients to strengthen collaboration and identify opportunities.
• Incorporate Voice of the Client insights, market intelligence, and competitive research into strategic planning and marketing execution.
• Track and report on key performance metrics, return on investment, and progress toward strategic goals, recommending adjustments based on data, client feedback, and business outcomes.
• Mentor and guide Specialists and other team members, supporting professional development and fostering a high-performing, client-focused environment.
• Adopt and promote marketing technologies and tools to improve operational efficiency, enhance client value, and support continuous improvement.
• Perform other duties as assigned and maintain availability during scheduled working hours and as needed.

What You'll Bring

• At least eight years of experience in legal or professional services marketing, business development, or strategy, with a demonstrated track record of leadership and impact.
• A bachelor's degree.
• Proven ability to support strategic planning and execution for practice groups, industry teams, or comparable business units.
• Strong business acumen and analytical skills, including the ability to interpret data, distill complex information, and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to build relationships and influence stakeholders across teams and organizational levels.
• Strong organizational and project management skills, with the ability to manage multiple priorities, deadlines, and cross-functional initiatives.
• Experience collaborating with senior stakeholders, mentoring colleagues, and contributing to team development in a professional, client-focused environment.
• Proficiency in Microsoft Office applications and familiarity with marketing technology platforms, reporting tools, and data analysis.
• An adaptable, proactive approach with a growth mindset and a commitment to continuous improve