Strategist - Financial Services Sector

Ashurst Perkins Coie; Austin (TX); On-site; USD 111,000 - 210,000; Full time

Benefits offered by this job

Annual discretionary bonus

401(k) plan

Medical insurance

Dental insurance

Vision insurance

Paid time off

Parental leave

Paid holidays

Family care benefits

Job summary

Ashurst Perkins Coie US LLP is seeking a Strategist for the Financial Services Sector to drive strategic marketing and business development efforts. You will partner with sector leaders to develop campaigns, strengthen client relationships, identify revenue opportunities, and advance BD priorities.

This role requires collaboration across Marketing and other services teams, using market research and client insights to deliver integrated initiatives.

Qualifications

• Eight+ years in legal or professional services marketing, business development or strategy.
• Bachelor’s degree required.
• Ability to translate market insights into strategic actions.
• Experience collaborating with senior stakeholders and mentoring teammates.

Responsibilities

• Develop and lead annual marketing and business development plans for the Financial Services Sector, with budgets and growth objectives.
• Translate sector goals into actionable marketing initiatives with defined deliverables and KPIs.
• Advise lawyers on marketing opportunities, client engagement, and BD priorities.
• Monitor financial services industry trends, competition, and opportunities.
• Lead sector thought leadership, campaigns, and client events with leadership teams.
• Support proposals, pitches, and RFP/RFI responses for FS clients and prospects.
• Foster cross-practice collaboration to broaden client relationships.
• Coordinate submissions and align with sector objectives and market positioning.
• Collaborate with Marketing and business services for cohesive initiatives.
• Encourage knowledge sharing across practices to enhance collaboration.
• Incorporate client insights and market intelligence into plans and execution.
• Track ROI and progress toward goals, adjusting based on data.

Skills

Legal marketing

Strategy leadership

Market research

Data analysis

Client relationships

Project management

Communication

Education

Bachelor's degree

Tools

Salesforce

Foundation

Job description

Strategist – Financial Services Sector

Driving Growth, Strengthening Client Relationships, and Shaping Market Strategy.

Job Description

Ashurst Perkins Coie US LLP is seeking a Strategist to support the development and execution of strategic marketing and business development initiatives for the Financial Services Sector. In this role, you’ll partner with sector leaders to develop targeted campaigns, strengthen client relationships, identify revenue opportunities, and advance the firm’s business development priorities. Working collaboratively across Marketing and other business services teams, you’ll leverage market research, client insights, and performance data to deliver integrated marketing initiatives that support the firm’s strategic goals.

This position is not eligible for immigration sponsorship. Candidates must be legally authorized to work in the United States without employer sponsorship now or in the future.

What You’ll Do

• Contribute to the development and lead the execution of annual marketing and business development plans for the Financial Services Sector, including budgets, strategic priorities, and growth objectives.
• Translate sector goals into actionable marketing initiatives with defined deliverables, timelines, and key performance indicators, including annual event priorities aligned with target clients and prospects.
• Partner with sector leaders to provide strategic recommendations informed by market research, client feedback, and competitive intelligence.
• Serve as an advisor to lawyers, providing guidance on marketing opportunities, client engagement strategies, and business development priorities.
• Monitor developments across the financial services industry, identifying emerging trends, competitive activity, and opportunities to strengthen the firm’s market position.
• Manage the development of sector-focused thought leadership, targeted campaigns, and client-facing events in collaboration with sector and practice leadership.
• Support business development and pursuit strategies for financial services clients and prospects, including pitch and proposal development and responses to RFPs and RFIs.
• Identify opportunities for cross-practice and cross-sector collaboration to expand client relationships and generate new business opportunities.
• Coordinate directory and award submissions aligned with sector objectives and the firm’s market positioning.
• Collaborate with Marketing colleagues and business services teams to deliver cohesive, integrated, and effective marketing initiatives.
• Encourage knowledge sharing across the practices and sectors serving financial services clients to strengthen collaboration and identify opportunities.
• Incorporate Voice of the Client insights, market intelligence, and competitive research into strategic planning and marketing execution.
• Track and report on key performance metrics, return on investment, and progress toward strategic goals, recommending adjustments based on data, client feedback, and business outcomes.
• Mentor and guide Specialists and other team members, supporting professional development and fostering a high‑performing, client‑focused environment.
• Adopt and promote marketing technologies and tools to improve operational efficiency, enhance client value, and support continuous improvement.
• Perform other duties as assigned and maintain availability during scheduled working hours and as needed.

What You’ll Bring

• At least eight years of experience in legal or professional services marketing, business development, or strategy, with a demonstrated track record of leadership and impact.
• A bachelor’s degree.
• Proven ability to support strategic planning and execution for practice groups, industry teams, or comparable business units.
• Strong business acumen and analytical skills, including the ability to interpret data, distill complex information, and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to build relationships and influence stakeholders across teams and organizational levels.
• Strong organizational and project management skills, with the ability to manage multiple priorities, deadlines, and cross‑functional initiatives.
• Experience collaborating with senior stakeholders, mentoring colleagues, and contributing to team development in a professional, client-focused environment.
• Proficiency in Microsoft Office applications and familiarity with marketing technology platforms, reporting tools, and data analysis.
• An adaptable, proactive approach with a growth mindset and a commitment to continuous improvement in a dynamic, fast‑paced environment.
• Ability to travel as needed.

Preferred Qualifications

• Prior experience supporting financial services clients, practices, or industry sectors, or strong working knowledge of the financial services industry.
• Familiarity with the regulatory landscape, emerging market developments, and business challenges affecting financial services clients.
• Experience using client insights, market research, and performance analytics to inform marketing and business development strategies.
• Experience with marketing technology platforms, including Salesforce and Foundation.

Why Join Ashurst Perkins Coie?

Join a collaborative marketing team that supports the firm’s strategic growth, client relationships, and market presence. As a Strategist supporting the Financial Services Sector, you’ll work closely with lawyers and business services professionals to develop impactful marketing initiatives, uncover new business opportunities, and strengthen the firm’s position in a dynamic and evolving industry. This role offers the opportunity to influence sector strategy, build relationships across the firm, mentor team members, and deliver measurable results through innovative, data‑informed marketing and business development initiatives.

This position is eligible for an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time‑off plan starting at 20 days annually, personal medical and parental leave, up to 10 paid holidays, and family care benefits. More information regarding benefits and programs may be found here.

Qualified applicants with arrest or conviction records that reside in Los Angeles, San Diego and San Francisco counties will be considered for employment in accordance with the applicable Fair Chance Ordinance and the California Fair Chance Act.

The listed compensation range reflects the typical pay for this role, though it is rare for new hires to receive an offer at the top of the range. Actual compensation may vary depending on experience, skills, market conditions, and internal equity.

San Francisco Bay Area compensation range: $135,400 to $209,480 annually

Colorado compensation range: $106,080 to $164,120 annually

Illinois compensation range: $111,960 to $173,210 annually

Los Angeles compensation range: $123,540 to $191,120 annually

San Diego compensation range: $121,970 to $188,700 annually

New York compensation range: $123,090 to $190,430 annually

Washington state compensation range: $111,900 to $173,120 annually

Washington, D.C., compensation range: $120,850 to $186,970 annually