Strategic Social Media Coordinator

PowerLines; Santa Fe (NM); On-site; USD 50,000 - 70,000; Full time

Job summary

PowerLines, in Santa Fe, NM, seeks a Social Media Coordinator for the New Mexico Public Regulation Commission (PRC). You will develop and coordinate social media campaigns, work with the Public Information Officer and staff, and ensure on-brand, accessible messaging for diverse audiences.

You’ll craft content, monitor performance, and support outreach initiatives, including multimedia production. Travel for events and onsite content creation may be required.

Qualifications

• Excellent communication, detail oriented and highly organized.
• Ability to work independently and as part of a team.
• Proven skills in creating content across multiple platforms and formats.

Responsibilities

• Support planning, development, and implementation of PRC social media strategy.
• Coordinate logistics for social media campaigns and messaging.
• Develop and deliver social media content, educational content, and marketing resources.
• Create videos, clips, and stories for diverse audiences.
• Monitor campaign metrics and report progress to leadership.
• Engage with audiences and maintain a unified brand voice.

Skills

Excellent communication

Detail oriented

Strong organizational skills

Ability to work independently

Team collaboration

Copywriting

Content creation across platforms

Learning new tools/tech

Tools

Canva

Photo/Video editing apps

Social media scheduling tools

Analytics/listening tools

Job description

PowerLines, in Santa Fe, NM, seeks a Social Media Coordinator for the New Mexico Public Regulation Commission (PRC). You will develop and coordinate social media campaigns, work with the Public Information Officer and staff, and ensure on-brand, accessible messaging for diverse audiences.

You’ll craft content, monitor performance, and support outreach initiatives, including multimedia production. Travel for events and onsite content creation may be required.