Strategic Product Manager: Growth & Lifecycle Lead

Cummins Inc; Seymour (IN); On-site; USD 79,000 - 118,000; Full time

Benefits offered by this job

Relocation assistance

On-site with flexibility

Job summary

Cummins Inc. is seeking an entry-level marketing professional to own lifecycle management of the Industrial Product Value Toolkit.

You will support product strategy, collect customer voices, direct investment needs, and help communicate changes to Cummins industrial sales channel partners. Ideal candidates have a Master’s degree (MBA preferred) in marketing or related field and relevant coursework demonstrating strategic thinking, market analysis, and leadership.

Qualifications

• College, university, or equivalent degree in Marketing, Sales, technical or related subject required.
• This position may require licensing for compliance with export controls or sanctions regulations.
• Intermediate level of relevant work experience required.

Responsibilities

• Develops the long-term product line strategy, forecast, and the annual operating plan.
• Provides product line budget requirements into the business unit annual operating plan.
• Leads the development of product introduction plans.
• Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
• Presents marketing approach for functional review and to the change management review group.
• Leads pricing activity throughout the product lifecycle.
• Leads available marketing resources and uses those resources appropriately and as needed to support the product range.
• Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.
• Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.
• Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.
• Leads improvement of customer satisfaction and solves ongoing customer issues in relation to the product range.
• Leads management of the product lifecycle; determines when products should be deemed obsolete.
• Develops, implements, and measures results of product promotions.
• Engages with other functions and global locations to ensure global profitability of the product line.
• Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.
• Coaches and motivates. Associate Product Managers; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.

Skills

Communication

User empathy

Strategic thinking

Business acumen

Education

Master’s degree

MBA, Product Management

Job description

Cummins Inc. is seeking an entry-level marketing professional to own lifecycle management of the Industrial Product Value Toolkit.

You will support product strategy, collect customer voices, direct investment needs, and help communicate changes to Cummins industrial sales channel partners. Ideal candidates have a Master’s degree (MBA preferred) in marketing or related field and relevant coursework demonstrating strategic thinking, market analysis, and leadership.