Strategic Media Relations Specialist

DeVry Educational Development Corp.; Northern (KY); Hybrid; USD 52,000 - 76,000; Full time

Job summary

DeVry University is seeking a Media Relations Specialist to implement proactive media relations strategies in support of the university's goals. You will craft messaging across print, broadcast, and digital outlets, field inquiries, and book interviews with university leaders.

In this role, you will develop press materials, build relationships with journalists and influencers, and monitor coverage. Collaboration with internal teams and crisis communications support are essential parts of the

Qualifications

• Bachelor's degree in public relations, communications, journalism, or related discipline required.
• Minimum three to five years of direct experience coordinating communications and media relations efforts.
• Established press contacts to garner media coverage.
• Experience in higher education is preferred.

Responsibilities

• Proactively identifies and pitches storylines and experts to media outlets.
• Responds to media inquiries and coordinates interviews.
• Develops and distributes press releases, media advisories, Op-Eds, and story pitches.
• Cultivates relationships with editors, reporters, influencers, and producers to increase visibility.
• Prepares media briefing documents and talking points; maintains media lists.
• Assists with developing content for diverse communications channels.
• Assists with media training university leaders and subject matter experts.
• Posts public relations content on DeVry newsroom.
• Prepares coverage reports and assists with crisis communications plans.
• Monitors emerging issues and supports senior leaders during high-pressure situations.
• Collaborates with cross-functional teams to ensure consistent external narratives.

Skills

AP Style

Writing skills

Interpersonal skills

Project management

Attention to detail

Education

Bachelor's in Public Relations

Tools

Meltwater

Job description

DeVry University is seeking a Media Relations Specialist to implement proactive media relations strategies in support of the university's goals. You will craft messaging across print, broadcast, and digital outlets, field inquiries, and book interviews with university leaders.

In this role, you will develop press materials, build relationships with journalists and influencers, and monitor coverage. Collaboration with internal teams and crisis communications support are essential parts of the