Strategic Marketing Representative

Great American Insurance Group; Cincinnati (OH); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Tuition reimbursement

Paid time off and holidays

Commuter benefits

Job summary

Great American Insurance Group’s Specialty Equipment Division in downtown Cincinnati seeks a Strategic Marketing Services Representative to join the Marketing team. You will coordinate multi-channel campaigns, content development, lead-generation support, and end-to-end event planning with sales, operations, client services, product leaders, and corporate marketing.

This on-site role features four in-office days per week with one remote day.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–7 years of B2B marketing experience in financial services, insurance, equipment finance, or related industry.
• Strong writing, editing, and communication skills for campaigns and content development.
• Strong project management and organizational abilities in a fast-paced environment.
• Experience with event planning and management.

Responsibilities

• Coordinate and execute multi-channel marketing campaigns across email, digital, content, and events.
• Develop audience-specific marketing plans and campaign tactics aligned with business objectives.
• Manage lead-generation activities, including gated content offers and nurture programs.
• Plan and execute conferences, trade shows, client events, and webinars.
• Measure and report on event effectiveness and business impact.

Skills

B2B Marketing

Content Development

Event Planning

Lead Generation

Project Management

Strong Writing

Education

Bachelor's degree in Marketing or related field

Job description

Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow.

At Great American, we value and recognize the benefits derived when people with different backgrounds and experiences work together to achieve business results. Our goal is to create a workplace where all employees feel included, empowered, and enabled to perform at their best.

This position is not eligible for employment visa sponsorship. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Great American's Specialty Equipment Division helps businesses stay in business when bad things happen to their equipment. Our focus is on innovation and simplicity, and we go beyond convention to provide embedded insurance solutions that make purchasing and financing equipment fast and easy. The team combines specialized technology and service excellence to manage risk and create valuable customer experiences.

The Specialty Equipment Division is currently seeking a Strategic Marketing Services Representative to join the Marketing team in our downtown Cincinnati office. Great American’s culture is built on connection, shared learning, and strong relationships. To support this, employees in this role are expected to be on-site four days a week, with the flexibility to work one day remotely. Core in‑office days are Tuesday–Thursday, with the fourth day determined by business needs.

The Marketing Representative supports the growth and expansion of Specialty Equipment markets through strategic marketing initiatives, content development, lead generation support, and end-to-end event planning and execution. This role partners with sales, operations, client services, product leaders, and corporate marketing to deliver integrated programs that enhance the prospect and client experience while supporting business objectives.

This position combines creative execution with strong project coordination, serving as the marketing team’s primary owner for events while helping scale marketing programs and campaigns with accuracy, quality, and on-time delivery. It also contributes ideas that improve processes, strengthen customer experience, and increase overall marketing effectiveness.

Essential Job Functions And Responsibilities

Marketing Strategy & Campaign Execution

• Coordinate and execute multi-channel marketing campaigns, including email, digital, content, and event marketing efforts.
• Assist in creating audience-specific marketing plans and campaign tactics aligned with business objectives.
• Help manage lead generation activities, including gated content offers, campaign follow-up strategies, and nurture programs.

Content Development & Communications

• Develop, write, edit, and maintain a variety of marketing content including articles, case studies, white papers, sales collateral, presentations, website content, emails, business continuity messaging, and social media assets.
• Manage the team communication/Sharepoint strategy to keep Divisional employees apprised of marketing activities and resources.

Event Planning & Execution

• Plan and execute conferences, trade shows, client events, and webinars, coordinating logistics, vendor relationships, sponsorship activities, attendee communications, and post-event follow-up.
• Measure and report on event effectiveness and business impact.

Job Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-7 years of B2B marketing experience, preferably within financial services, insurance, equipment finance, or a related industry.
• Strong writing, editing, and communication skills, with experience supporting marketing campaigns and content development.
• Strong project management and organizational skills, including experience with project management tools and the ability to prioritize multiple projects in a fast-paced environment.
• Experience with event planning and management.
• The position level will be determined based on the selected candidate’s qualifications and experience.

Business Unit
Specialty Equipment

Benefits

We offer competitive benefits packages for full-time and part-time employees*. Full-time employees have access to medical, dental, and vision coverage, wellness plans, parental leave, adoption assistance, and tuition reimbursement. Full-time and eligible part-time employees also enjoy Paid Time Off and paid holidays, a 401(k) plan with company match, an employee stock purchase plan, and commuter benefits.

Compensation varies by role, level, and location and is influenced by skills, experience, and business needs. Your recruiter will provide details about benefits and specific compensation ranges during the hiring process. Learn more at http://www.gaig.com/careers.

• Excludes seasonal employees and interns.