Strategic Marketing Operations Specialist

Dynatrace; Massachusetts; Hybrid; USD 148,000 - 185,000; Full time

Benefits offered by this job

Competitive pay

Global team environment

Career development program

Access to cutting-edge marketing tech

Job summary

Dynatrace is seeking a strategic Marketing Operations Manager to design, implement, and optimize marketing processes across the customer and prospect lifecycle. You will build scalable workflows and improve data governance, lead management, and lifecycle automation leveraging CDP tooling, Marketo, Salesforce, LeanData, and other GTM tech.

You will partner with Marketing, SDR Operations, Sales, Analytics, IT, and Product to drive funnel velocity, revenue growth, and measurable improvements while

Qualifications

• 6+ years in Marketing Operations, Marketing Technology, or Revenue Operations.
• Strong knowledge of data governance, data quality programs, and CRM hygiene.
• Analytical skills with metrics and ROI evaluation.
• Excellent communication and executive presentation abilities.
• Ability to manage multiple initiatives and stakeholders in a fast-paced environment.
• Advanced experience with Marketo, 6sense, LeanData, PowerBI, Salesforce.

Responsibilities

• Own the strategy, design, and optimization of the end-to-end lead and customer lifecycle, ensuring scalable processes.
• Lead lifecycle workflows for PLG from trial to expansion and activation.
• Optimize automated programs for engagement, adoption, and retention.
• Develop lead, account, product scoring, routing, and nurture frameworks.
• Identify bottlenecks and implement scalable solutions for efficiency.
• Collaborate with product, growth marketing, SDR, sales, CS, and analytics teams.
• Own lifecycle automation across Salesforce, Marketo, LeanData and related tech.
• Establish and govern database health programs with data quality and consent management.
• Define, monitor, and automate data integrity and lifecycle KPIs.
• Evaluate new technologies including AI-driven automation opportunities.

Skills

Marketing operations

Data governance

CRM hygiene

Analytical skills

Executive communication

Program management

Stakeholder management

Tools

Marketo

6sense

LeanData

PowerBI

Salesforce

Job description

Your role at Dynatrace

Dynatrace is seeking a strategic Marketing Operations Manager to lead the design, implementation, and optimization of marketing operational processes across the customer and prospect lifecycle. This role is focused on building the next generation of scalable workflows while continuously improving existing processes that drive lead management align to product lead growth, database health, data governance, and operational excellence.

• The ideal candidate combines process design expertise with strong technical and business acumen. You will partner closely with Marketing , SDR Operations, Business Operations, Sales Operations, Analytics, and IT teams to identify operational gaps, streamline processes, improve data quality, and create automated workflows that accelerate lead conversion and improve go-to-market efficiency.

• This is a highly cross-functional role responsible for ensuring that lifecycle processes, data governance standards, and operational workflows scale with the evolving needs of the business. This aligns with Dynatrace's focus on lifecycle management, lead routing, lead scoring, database governance, and workflow automation

Key Responsibilities:

• Own the strategy, design, and optimization of the end-to-end lead and customer lifecycle, ensuring scalable processes from initial engagement through opportunity creation, customer expansion, and advocacy through integration of CDP tooling

• Lead the operational strategy for Customer lifecycle (PLG), including trial, playground, product sign-up, product-qualified lead (PQL), activation, adoption, conversion, and expansion workflows.

• Optimize and expand automated lifecycle programs that drive prospect engagement, product adoption, lead qualification, customer growth, and retention.

• Develop and optimize lead scoring, account scoring, product scoring, lifecycle progression, routing, matching, recycling, and nurture frameworks to improve funnel velocity and conversion rates.

• Identify operational bottlenecks across the lead and product growth lifecycle and implement scalable solutions that improve user experience, sales alignment, and operational efficiency.

• Partner with Product, Growth Marketing, SDR Operations, Sales, Customer Success, Business Operations, and Analytics teams to design lifecycle journeys and automated handoff processes that support pipeline and revenue growth.

• Serve as the business owner for lifecycle automation, translating business requirements into scalable workflows across Salesforce, Marketo, LeanData, and other go-to-market technologies.

• Establish and govern database health programs focused on data quality, enrichment, normalization, deduplication, compliance, consent management, and lifecycle data integrity.

• Define, monitor, and automate database health KPIs, including completeness, accuracy, duplicate rates, lifecycle hygiene, deliverability, and conversion readiness.

• Evaluate and implement new technologies, AI-driven automation opportunities, and operational innovations that improve lifecycle performance and reduce manual effort.

• Provide strategy to analytics team to build dashboards and reporting that provide visibility into lifecycle conversion, PQL performance, database health, SLA compliance, routing effectiveness, and funnel progression.

• Lead cross-functional process improvement initiatives that align marketing, product, and revenue teams around a common lifecycle framework and scalable growth model

• Create and maintain clear operational documentation

• Build 6-12 month operational roadmap for area of operational focus

Minimum Requirements Qualifications

• 6+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations.

• Strong knowledge of database management, data governance, data quality programs, enrichment processes, compliance requirements, and CRM hygiene practices

• Strong analytical skills with experience defining metrics and evaluating tool performance and ROI.

• Excellent communication and executive presentation skills, with the ability to translate complex operational challenges into clear business recommendations.

• Ability to manage multiple initiatives and stakeholders in a fast‑paced environment.

• Experience gathering business requirements, mapping processes, documenting solutions, conducting UAT, and driving stakeholder adoption.

• Advance experience with Marketo, 6sense, LeanData, PowerBI, Salesforce

Preferred Qualifications

• Experience supporting a hybrid demand generation and product-led growth go-to-market model.

• Experience building lifecycle frameworks for trials, freemium products, self-service adoption, or digital customer journeys.

• Familiarity with AI-driven workflow automation, predictive scoring, and data enrichment technologies.

• Experience leading database health initiatives and large-scale process transformation efforts across global organizations.

Why you will love being a Dynatracer

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.

• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.

• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.

• An environment that fosters innovation, enables creative collaboration, and allows you to grow.

• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.

• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all

• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

Compensation and Rewards

The targeted base pay range for this role is $148K (min) to $185K (mid). When determining your salary, we consider your skills, experience, education, work location and internal equity.

Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.