Strategic Marketing Manager | Growth & Sustainability
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Job summary
Responsibilities
- Plan, direct, or coordinate marketing policies and programs.
- Develop pricing strategies maximizing profits and customer satisfaction.
- Oversee product development and monitor market trends.
Skills
Job description
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
The day-to-day responsibilities of marketing managers include:
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Successful marketing managers rely on a mix of skills and domain knowledge.
These are the skills most important for this role, rated on an importance scale of 0 to 5:
Active Listening 3.9 / 5 0 5 Speaking 3.9 / 5 0 5 Reading Comprehension 3.9 / 5 0 5 Active Learning 3.9 / 5 0 5 Social Perceptiveness 3.9 / 5 0 5 Critical Thinking 3.9 / 5 0 5People in this occupation may also be known by titles such as:
- Account Supervisor
- Brand Manager
- Business Developer
- Business Development Director
- Business Development Manager
- Category Manager
- Channel Manager
- Commercial Director
There are about 271,208 marketing managers working in the United States today. Employment is projected to decline by -4.4% over the projection horizon.
Compensation varies based on experience, location, and industry.
Compensation for marketing managers shift depending on where you work. These regions lead on median pay:
Region Median annual wage Share of U.S. jobs Location quotientFar Western US $170,854 19.9% 1.20 Middle Atlantic $164,771 22.2% 1.66 New England $163,357 6.9% 1.48 Rocky Mountains $149,012 3.8% 1.12 Great Lakes $143,538 11.4% 0.99 Southeast $141,730 17.4% 0.78 Southwest $139,557 13.0% 1.17 Plains States $139,287 5.2% 0.90Most marketing managers work in these industries:
Industry Employment Median annual wageProfessional, Scientific, and Technical Services 97,200 $165,080 Management of Companies and Enterprises 50,050 $169,840 Wholesale Trade 40,030 $158,120 Information 39,700 $178,130 Finance and Insurance 36,620 $167,610 Manufacturing 30,150 $168,210 Administrative and Support and Waste Management and Remediation Services 17,030 $135,030 Health Care and Social Assistance 12,370 $117,020The table below shows some of the most common industries where those employed in this career field work.
- Document management software: Adobe Acrobat (hot technology)
- Video creation and editing software: Adobe After Effects (hot technology)
- Graphics or photo imaging software: Adobe Creative Cloud software (hot technology)
- Graphics or photo imaging software: Adobe Illustrator (hot technology)
- Desktop publishing software: Adobe InDesign (hot technology)
- Graphics or photo imaging software: Adobe Photoshop (hot technology)
- Data base user interface and query software: Amazon Redshift (hot technology)
- Data base user interface and query software: Amazon Web Services AWS software (hot technology)
- Data base management system software: Apache Cassandra (hot technology)
- Data base management system software: Apache Hadoop (hot technology)
- Data base management system software: Apache Hive (hot technology)
- Operating system software: Apple macOS (hot technology)
The on-the-job environment of marketing managers reflects the following characteristics:
- Telephone Conversations
- Face-to-Face Discussions with Individuals and Within Teams
- Work With or Contribute to a Work Group or Team
- Determine Tasks, Priorities and Goals
Typical marketing managers positions require a bachelor’s degree as the typical entry-level education. This occupation sits in Considerable Preparation Needed (Job Zone 4), signaling the level of preparation typically expected.
- Purchasing Managers (Primary-Long)
- Wholesale and Retail Buyers, Except Farm Products (Supplemental)
- Logisticians (Supplemental)
- Project Management Specialists (Supplemental)
- Management Analysts (Supplemental)
- Market Research Analysts and Marketing Specialists (Primary-Short)
- Search Marketing Strategists (Primary-Short)
- Online Merchants (Primary-Long)
Students preparing for marketing managers typically earn programs in:
6 programs across 2 majors
- Marketing
- Specialized Sales
2 programs across 2 majors
- Textile & Apparel Studies
- Human Sciences Business Services
1 programs across 1 majors
- Pharmacy/Pharmaceutical Sciences
Data on this page comes from the following authoritative sources:
- U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) for employment and wage data by state and industry.
- BLS Employment Projections for total employment and growth forecasts.
- O*NET (Occupational Information Network) for skills, knowledge, tasks, work activities, work context, technology, and education-zone data.
SOC code: 11-2021.00 (Marketing Managers).
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