Strategic Marketing Lead - Channel & Growth Programs

Calumet; Indianapolis (IN); On-site; USD 90,000 - 130,000; Full time

Job summary

Calumet, headquartered in Indianapolis, seeks a Marketing Manager to drive growth for the Performance Brands (Royal Purple, TruFuel, Bel-Ray) by developing and executing retail, digital, and promotional marketing programs.

You will collaborate with Sales, Product Management, and R&D to support launches, manage campaigns, analyze data, and move initiatives forward with urgency while upholding Calumet values.

Qualifications

• Bachelor's Degree in Business, Marketing, Merchandising, or Finance.
• 7+ years of Marketing experience.
• Ability to travel 10-20% of the time.

Responsibilities

• Collaborate with sales on retail line reviews: develop assortment recommendations, merchandising strategies, and presentation materials to support buyer meetings.
• Execute global launch and brand campaigns.
• Coordinate and manage advertising: handle payments, industry relationships, media planning, and spend; own channel insights and reporting.
• Manage development and execution of programs, promotions, market-specific communication plans, and new product launches.
• Analyze and report POS, inventory, market share, competitive insights, and innovation.
• Track promotional effectiveness; recommend improvements.
• Partner with sales to identify distribution opportunities.
• Oversee channel program budgets and timelines for flawless, on-budget execution.

Skills

Channel Marketing

Strategic Leadership

Sales Enablement

Communication Skills

Marketing Analytics

Project Management

Education

Bachelor's Degree

Job description

Calumet, headquartered in Indianapolis, seeks a Marketing Manager to drive growth for the Performance Brands (Royal Purple, TruFuel, Bel-Ray) by developing and executing retail, digital, and promotional marketing programs.

You will collaborate with Sales, Product Management, and R&D to support launches, manage campaigns, analyze data, and move initiatives forward with urgency while upholding Calumet values.