Strategic Marketing & Communications Leader (Higher Ed)

Zane State College; Zanesville (OH); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Healthcare coverage

Retirement plans

Generous PTO

Job summary

Zane State College is seeking a Marketing and Communications Manager to lead strategic marketing initiatives that elevate the college’s brand, drive student enrollment, and boost campus and community engagement.

The role oversees Welcome/Testing Center activities, content creation, social media management, and cross‑department collaboration. Proficiency with Jenzabar JRM/J1 and data‑driven decision making are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 2 years of professional marketing or communications experience.
• Strong writing, editing, and content development skills.
• Experience with higher education marketing.

Responsibilities

• Develop and execute annual and campaign-based marketing plans to support institutional goals.
• Ensure consistent brand messaging across platforms and materials.
• Collaborate with faculty and staff to promote programs, events, and initiatives.
• Manage digital and print content, social media, and CRM integration.
• Use Jenzabar JRM and J1 to track outreach and engagement; analyze campaign data.

Skills

Writing and editing

Content development

Education

Bachelor's degree in Marketing or related field

Tools

Jenzabar JRM/J1

Job description

Zane State College is seeking a Marketing and Communications Manager to lead strategic marketing initiatives that elevate the college’s brand, drive student enrollment, and boost campus and community engagement.

The role oversees Welcome/Testing Center activities, content creation, social media management, and cross‑department collaboration. Proficiency with Jenzabar JRM/J1 and data‑driven decision making are essential.