Strategic Marketing & Communications Executive

Texas A&M International University; Laredo (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Texas A&M International University seeks an Associate Vice President of Marketing and Communications to lead the division's operations, strategy, and external representation. Based in Laredo, the role directs budgets, initiatives, and cross-functional collaboration across units.

The position emphasizes media relations, branding, and crisis communication strategies, with accountability for the division's growth and impact. Evening/weekend work may be required.

Qualifications

• Bachelor's degree in Journalism, Communications, Business or related field.
• Ten years of progressively responsible management experience.
• A minimum of three years of supervisory experience.
• Master's degree preferred.

Responsibilities

• Directs division and departmental projects, programs, initiatives, and operations.
• Oversees budgeting, planning, and resource management for the division.
• Leads development and implementation of the division's strategic plan.
• Represents the Vice President and University externally; may act in VP's absence.
• Cultivates relationships with media outlets, campus partners, and stakeholders.
• Guides strategic planning and oversees budgeting and resource processes.

Skills

Leadership

Communication

Project management

Education

Bachelor's degree in Journalism, Communications, Business or related field

Master's degree (preferred)

Tools

Desktop publishing

Content management systems

Project management tools

Job description

Texas A&M International University seeks an Associate Vice President of Marketing and Communications to lead the division's operations, strategy, and external representation. Based in Laredo, the role directs budgets, initiatives, and cross-functional collaboration across units.

The position emphasizes media relations, branding, and crisis communication strategies, with accountability for the division's growth and impact. Evening/weekend work may be required.