Strategic Marketing & Communications Director

ADP, Inc.; Stockbridge (MA); On-site; USD 165,000 - 205,000; Full time

Job summary

The Austen Riggs Center in Stockbridge, MA seeks a Director of Marketing and Communications to lead strategic branding, marketing, and external engagement.

Reporting to the Medical Director/CEO and serving on the senior leadership team, you will craft an integrated communications strategy, strengthen the Center’s national reputation, drive referrals, philanthropy, education, research, and digital presence with responsible AI-enabled marketing practices.

Qualifications

• Bachelor's degree in communications, marketing, journalism, public relations, business, health care administration, or related field; advanced degree preferred.
• At least 10 years of progressively responsible communications and marketing experience, including leadership in behavioral health or related field.
• Strong knowledge of digital marketing, website strategy, governance, and SEO/SEM.
• Experience with media relations, crisis communications, and reputation management.
• Ability to lead cross-functional teams and manage external agencies and budgets.

Responsibilities

• Develop and lead a comprehensive multi-year communications and marketing strategy aligned with the Center’s plan and mission.
• Serve as a senior advisor to leadership on reputation, positioning, and public affairs.
• Translate the Center’s value into clear messages for national audiences and diverse stakeholders.
• Lead brand stewardship and ensure consistency across publications, campaigns, and digital channels.
• Direct the Center’s digital strategy, including website governance, SEO, social media, CRM, and marketing analytics.
• Evaluate responsible uses of AI in communications and marketing, with emphasis on privacy and governance.
• Establish goals, dashboards, and KPIs; report results to senior leadership.
• Lead media relations and act as spokesperson when appropriate.
• Mentor staff and manage external agencies, vendors, and budgets.

Skills

Leadership

Strategic thinking

Writing & editing

Verbal communication

Education

Bachelor's degree in communications/marketing/PR/health care administration

Advanced degree preferred

Tools

SEO/SEM

CRM

Marketing automation

Analytics

Job description

The Austen Riggs Center in Stockbridge, MA seeks a Director of Marketing and Communications to lead strategic branding, marketing, and external engagement.

Reporting to the Medical Director/CEO and serving on the senior leadership team, you will craft an integrated communications strategy, strengthen the Center’s national reputation, drive referrals, philanthropy, education, research, and digital presence with responsible AI-enabled marketing practices.