Strategic Hospital Marketing Manager

Springhill Medical Center; Mobile (AL); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Springhill Medical Center is seeking a Marketing Manager to plan and execute strategic marketing initiatives across the organization. This role collaborates with hospital leadership, physicians, practice leaders, vendors, and internal marketing partners to coordinate integrated marketing, digital, advertising, community outreach, events, and promotions.

The ideal candidate has a Bachelor’s degree and at least five years in marketing/communications, with leadership or project management

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, Healthcare Administration, or related field required.
• Minimum 5 years of progressively responsible marketing, communications, PR, physician relations, or related experience.
• Leadership, supervisory, or project management experience preferred.
• Healthcare or hospital marketing experience strongly preferred.
• Strong written and verbal communication, organization, relationship management, presentation, and analytical skills.
• Proficiency with Microsoft Office, website/content management systems, email marketing platforms, and marketing analytics tools.

Responsibilities

• Develop and execute marketing plans and campaigns aligned with organizational and service-line priorities.
• Serve as a primary marketing contact for assigned physicians and practices.
• Coordinate advertising, digital, website, email, content, collateral, events, sponsorships, and community outreach initiatives.
• Ensure consistent application of Springhill Medical Center’s brand across marketing materials and communications.
• Coordinate projects with Social Media and Graphic Design team members, vendors, and other stakeholders.
• Support physician promotion, community events, public relations, and external communications.
• Monitor campaign performance, audience engagement, and marketing metrics and provide recommendations to leadership.
• Manage assigned budgets, vendors, projects, and marketing resources.
• Provide day-to-day direction and support to assigned marketing staff and interns.

Skills

Leadership

Communication

Project management

Relationship management

Analytical skills

Education

Bachelor’s degree (Marketing/Comm/PR/Business/Healthcare Admin)

Tools

Microsoft Office

CMS/Website management

Email marketing platforms

Marketing analytics tools

Job description

Springhill Medical Center is seeking a Marketing Manager to plan and execute strategic marketing initiatives across the organization. This role collaborates with hospital leadership, physicians, practice leaders, vendors, and internal marketing partners to coordinate integrated marketing, digital, advertising, community outreach, events, and promotions.

The ideal candidate has a Bachelor’s degree and at least five years in marketing/communications, with leadership or project management