Strategic Fan Experience & Marketing Leader

Kennesaw State University

Kennesaw (GA)

On-site

USD 45,000 - 65,000

Full time

14 days+

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Job summary

Kennesaw State University is seeking a dynamic athletics marketing professional to create and maintain dynamic programs that enhance event presentation and fan experience across all sports. You will coordinate marketing plans, support the Owl Network, and collaborate with Sponsorship, event management, facilities, and spirit groups to maximize engagement and revenue.

Ideal candidates will have a bachelor's degree, strong marketing and communications skills, and experience in fan engagement and

Qualifications

Bachelor's degree from an accredited institution of higher education
Current, valid and unrestricted driver's license
Two (2) years of experience in marketing, promotions, sales, fan engagement, event planning, or tickets sales in collegiate, professional or minor league field.

Responsibilities

Creates innovative ideas that engage existing and potential fans, resulting in an entertaining atmosphere
Leads and/or participates in strategic communication and email marketing efforts
Creates and/or directs content creation for a variety of marketing, sales, and fan experience items and programs
Actively engages with campus, community partners, and future partners to best promote KSU programs and associated opportunities
Assists with oversight and/or creation of digital, non-traditional, and traditional advertising
Researches and recommends new advertising avenues and opportunities to include out of the box, digital and traditional mediums
Plays an active role in the daily responsibilities and tasks associated with the activation of designated third-party agreements with interaction related to marketing, fan experience, and sales
Performs and evaluates best practices related to spending and cost savings of the marketing budget
Oversees, develops, and executes strategic marketing plans for assigned ticketed sport(s) that engages and grows the fan base in order to positively impacts ticket sales, attendance, and revenue generation
Provides input and recommendations in the management of a music library for each assigned sport while keeping a detailed list of inventories, to include the securing, updating, and editing of music as needed per sport
Oversees the hiring, scheduling, management, and training of announcers, electronically generated music staff for assigned sports and/or events, and student worker programs
Serves as a liaison to the Marching Band, Pep Band, Spirit Teams, Emcee, and DJs for event presentation scripting and planning of assigned sports
Provides input, development, and execution of marketing and event plans for department-wide marketing initiatives
Ensures that the plans and/or programs for the causes and/or events is coordinated effectively with all parties to ensure consistency in planning
Assists leadership with managing the department's budget, coordinating contracts, and invoices with proper athletics and university contacts