Strategic Events Manager

Salesforce; Indianapolis (IN); On-site; USD 90,000 - 130,000; Full time

Job summary

Salesforce is seeking a Strategic Events Manager to lead Campground planning across Dreamforce, Connections, TDX, World Tours, and Tableau Conference. You will own timelines, budgets, and cross‑functional partnerships with product teams, agencies, and marketing to deliver high‑impact experiences.

The role requires 5–7+ years in event planning or program management, with a track record of managing complex programs, strong negotiation and on‑site leadership, and proficiency in Google Workspace and

Qualifications

• 5–7+ years of experience in event planning, experiential marketing, expo or trade show operations, or program management.
• Ability to manage agencies, vendors, or creative teams and event budgets.
• Strong judgment, decision-making, and ability to influence senior stakeholders.

Responsibilities

• Lead end-to-end planning for Campground experiences across major Salesforce events.
• Manage timelines, trackers, deliverables, and budgets with cross‑functional partners.
• Lead onsite operations, staffing, signage, demos, and issue resolution; capture insights for improvements.

Skills

Event planning

Budget management

Stakeholder management

AI/Automation in events

Vendor management

Tools

Google Workspace

Microsoft Office

Project management software

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience The Salesforce Strategic Events team is seeking a highly organized, collaborative, and detail-oriented Strategic Events Manager to lead the planning and execution of Campground across our global event portfolio. Campground is the heart of Salesforce events where we showcase products, demos, customer success, and innovation across the entire Salesforce ecosystem. In this role, you will own Campground planning and operations for your assigned events, partnering with Campground leads, agencies, product teams, and internal stakeholders to deliver operational excellence and product relevancy before, during, and after each event. Reporting to the Director, Strategic Events, you will drive decisions, guide partners, and ensure operational and budget efficiency across Salesforce’s proprietary event portfolio.

What You'll Actually Be Doing

• Lead end-to-end planning for Campground experiences across Dreamforce, Connections, TDX, World Tours, and Tableau Conference.
• Own the planning timeline and critical path, set the structure for trackers, deliverables, and status reporting, and drive decisions on experience inputs, creative requests, product demos, technical needs, content, staffing, and equipment.
• Lead floorplan reviews, space planning, and operational readiness checks, balancing priorities across product teams.
• Serve as the primary partner to product marketing, creative and production agencies, research, and partner teams.
• Manage agency relationships and deliverables, set expectations, resolve conflicts or tradeoffs, and anticipate risks, making recommendations and escalating to the Director with proposed solutions.
• Lead internal communications and meeting cadences so planning stays efficient and transparent.
• Lead onsite operations to ensure Campground opens effectively and runs smoothly, directing daily walkthroughs and making real-time decisions on staffing, signage and demos, and issue resolution.
• Capture live insights and drive mid-event improvements.
• Travel can consist of 30-50% of time during peak spring and fall/winter event seasons.
• Manage the Campground budget for assigned events, including forecasting, tracking spend against plan, and approving agency and vendor costs within delegated authority.
• Define and manage KPIs and scan data tracking for each event, ensuring accuracy across data sources, and own recap reports that turn metrics into insights and recommendations for executive audiences.
• Identify and champion opportunities to apply AI and automation across planning, operations, and reporting, building scalable workflows, and apply process improvements and learnings across events and years.

You're Our Person If...

• 5-7+ years of experience in event planning, experiential marketing, expo or trade show operations, or program management, including leading complex, multi-stakeholder programs, and familiarity with Salesforce, our audience, and our products.
• Demonstrated ability to manage agencies, vendors, or creative teams and event budgets and contracts, and to identify process inefficiencies and implement AI-enabled or automated solutions.
• Strong judgment and decision-making, with the ability to influence senior stakeholders, lead through ambiguity, and stay calm under pressure, especially onsite.
• Excellent communication and relationship-building skills, with proficiency in Google Workspace or Office and strength in data analysis and reporting.

Even Better If...

• Experience leading large‑scale events, trade shows, or experiential environments.
• Experience mentoring or managing junior team members.
• Proficiency in analytics and event performance metrics.
• Knowledge of the Salesforce ecosystem.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.

Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.