Strategic Creative Director: Brand, Campaigns & AI Ops

C3 Industries; Michigan; On-site; USD 120,000 - 180,000; Full time

Job summary

C3 Industries in Michigan seeks a Creative Director to lead creative strategy, brand identity, and operations for High Profile's marketing organization. The role balances strategic thinking with hands-on execution and collaborates with the VP of Marketing to shape portfolio-wide creative standards.

You will drive campaigns across paid and organic channels, implement AI-assisted production systems, and mentor a design team of four while building scalable processes and partnering with

Qualifications

• 6+ years in creative roles with 3+ years as a Creative Director or equivalent.
• 3+ years at an integrated, full-service, or brand agency in a concept-leading role.
• Agency work for retail, consumer, or regulated-category clients, including campaigns that ran in-store as well as in paid, social, and CRM channels.
• Portfolio with integrated work from concept through execution across three or more channels.
• Portfolio evidence of distinctive paid media creative across digital and traditional channels.
• Strong, current point of view on social-native content, ideally with experience connecting content quality to measurable performance.
• Experience building or improving creative production systems and workflows, familiarity with AI-assisted workflows strongly preferred.
• Experience managing a creative or design team of 3+ people.
• Experience leading brainstorms or concept development with cross-functional partners who don't report to them, with examples of ideas others built out across channels.
• Comfortable operating with significant autonomy and bringing proactive recommendations to leadership.
• Cannabis or other regulated industry experience a plus, but not required.

Responsibilities

• Lead creative strategy and brand stewardship across channels and formats, ensuring final creative approval before execution.
• Oversee ideation for tentpole campaigns and set the creative throughline for initiatives to guide channel strategies.
• Maintain brand identity standards and accountability among internal teams and external partners.
• Provide external perspective on quality, benchmarking against top retail and consumer work.
• Define high-quality standards for paid advertising creative across digital and traditional media.

Job description

C3 Industries in Michigan seeks a Creative Director to lead creative strategy, brand identity, and operations for High Profile's marketing organization. The role balances strategic thinking with hands-on execution and collaborates with the VP of Marketing to shape portfolio-wide creative standards.

You will drive campaigns across paid and organic channels, implement AI-assisted production systems, and mentor a design team of four while building scalable processes and partnering with