Strategic Copywriter & Communications Lead

Oklahoma AG; Oklahoma City, Northern (OK, KY); Hybrid; USD 65,000 - 75,000; Full time

Job summary

The Oklahoma Department of Commerce seeks a Copywriter & Communications Specialist to lead writing for agency programs. This full-time role crafts persuasive copy for print and digital materials, ensuring consistent messaging across campaigns and initiatives.

The position supports storytelling, email lead-nurture campaigns, newsletters, and social media, with collaboration across divisions to promote Oklahoma’s economic advantages.

Qualifications

• Advanced copywriting and editing skills across print and digital formats.
• Strong critical thinking with initiative to identify content gaps and propose solutions.
• Analytical ability to review content performance data and refine messaging.
• Excellent communication, organizational skills, and ability to manage multiple projects under deadlines.

Responsibilities

• Lead writer for the agency, crafting clear, persuasive copy highlighting Oklahoma's advantages, industry strengths, and programs.
• Produce high-quality copy for print and digital materials with high editorial standards and messaging consistency.
• Develop and implement content ideation, topics, and formats to reach target audiences.
• Create strategic messaging for email nurture campaigns, newsletters, and social media; support campaigns and brand awareness.
• Collaborate with internal teams and divisions to align copy with design and program goals.

Skills

Copywriting

Editing

Critical thinking

Communication

Organizational skills

Project management

Analytical skills

Education

Bachelor's degree in Communications, Journalism, Marketing, Professional Writing, English, Business, or related field

Tools

WordPress

Job description

The Oklahoma Department of Commerce seeks a Copywriter & Communications Specialist to lead writing for agency programs. This full-time role crafts persuasive copy for print and digital materials, ensuring consistent messaging across campaigns and initiatives.

The position supports storytelling, email lead-nurture campaigns, newsletters, and social media, with collaboration across divisions to promote Oklahoma’s economic advantages.