Strategic Content Partnerships Lead

Midcontinent; Sioux Falls (SD); On-site; USD 80,000 - 105,000; Full time

Job summary

Midco Sports is seeking a Content Acquisition Manager to drive growth by securing strategic content partnerships for linear and streaming platforms. You will build relationships with colleges, conferences, and sports organizations to expand live and on-demand content, shaping the platform’s identity and boosting revenue.

The role requires confidence, industry knowledge, and a proven track record in media rights and licensing.

Qualifications

• Bachelor’s degree or equivalent experience required.
• Five years of experience in content acquisition, media rights, business development or collegiate athletics.
• Strong negotiation skills and experience managing contracts or licensing agreements.
• Deep understanding of the collegiate sports landscape and the sports media ecosystem.

Responsibilities

• Identify, evaluate, and secure new content partnerships for distribution on Midco Sports Plus and Midco Sports.
• Build and manage relationships with colleges, athletic departments, conferences, and independent rights holders.
• Develop underwriting formulas and models to value potential new content partners and existing partners approaching renewal of current agreements.
• Collaborate with Operations, Digital Streaming Operations, Marketing, Sales, Customer Care, Legal, and Finance to evaluate and integrate new content.
• Lead negotiations for media rights, licensing agreements, and multi‑year deals.
• Interact with Business Development Partners to determine prospective content partners and referrals for contractually obligated revenues where applicable.
• Develop a proactive content acquisition strategy aligned with audience demand and company goals.
• Lead vendor integration and lifecycle management for dynamic ad insertion technologies.
• Track industry trends, competitor offerings, and emerging opportunities in collegiate sports and streaming.
• Maintain a strong pipeline of prospects and provide regular updates to leadership.

Skills

Negotiation skills

Contract management

Content acquisition

Relationship management

Strategic thinking

Education

Bachelor’s degree in business, marketing, communications, media or equivalent experience

Job description

Midco Sports is seeking a Content Acquisition Manager to drive growth by securing strategic content partnerships for linear and streaming platforms. You will build relationships with colleges, conferences, and sports organizations to expand live and on-demand content, shaping the platform’s identity and boosting revenue.

The role requires confidence, industry knowledge, and a proven track record in media rights and licensing.