Strategic Content Manager – Hybrid (Legal Marketing)

Covington & Burling LLP; Washington (District of Columbia); Híbrido; USD 169.000 - 211.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare insurance

Benefits package

Descripción de la vacante

Covington & Burling LLP is seeking a Content Manager to lead strategic content campaigns, strengthen visibility, and drive client engagement from its Marketing Department. The role partners with senior lawyers and marketing colleagues to define objectives, audiences, and messages across formats, including thought leadership and events.

We seek a candidate with 5–7 years of content/marketing experience in a professional services setting, strong writing skills, and a proven track record in

Formación

• Bachelor’s degree in marketing, communications/journalism, or related field.
• 5–7 years of experience in content, corporate journalism, or marketing communications role within a law firm, professional services firm, or agency.
• Knowledge of marketing technology platforms and tools, including CRM, content management, and measurement.
• Strong data and analytical mindset with ability to set, measure, and report on key performance indicators.
• Excellent writing and communication skills.
• Strong project management, multitasking, and prioritization skills and ability to meet deadlines.
• Ability to work independently and with a highly collaborative team, high attention to detail, and sound judgment are a must.
• Experience with technology and software (e.g., Microsoft Suite, including Co-Pilot). Oktopost, Harvey, InDesign, and Tableau experience is a plus.

Responsabilidades

• Develop and manage integrated content campaigns that support the firm’s business development, reputation, and client-engagement priorities.
• Partner with senior lawyers and Marketing and Business Development colleagues to define campaign objectives, audiences, messages, CTAs, distribution strategies, and success measures.
• Write, edit, and produce campaign materials across formats including thought leadership, landing pages, email, social media, video, graphics, and events.
• Maintain strong working relationships within the Marketing Department including business development, events, CRM, digital marketing, and design teams.
• Apply SEO, generative SEO, and AI-driven discovery to improve content structure, clarity, authority, and visibility.
• Use approved AI tools to support research, development, repurposing, quality control, and workflow efficiency while complying with policies.
• Monitor developments in search behavior, LLMs, AI-generated answers, and digital content consumption; adjust strategy accordingly.
• Support social media content development, scheduling, and publishing as needed.
• Lead creative briefs with business development colleagues and lawyers.
• Develop and execute on campaign editorial calendars.
• Define KPIs and measure/report campaign results with colleagues.
• Use data analytics to improve strategies and tactics.
• Collaborate with design team to build unified, on-brand campaigns and related materials.
• Share key data and analysis of campaigns for client follow-up and future strategy.
• Review processes and platforms; make recommendations for improvements.
• Research market trends for emerging issues and best practices.

Conocimientos

Excellent writing and communication

Project management

Data analytics mindset

CRM / marketing tech familiarity

MS Office / Co-Pilot experience

Educación

Bachelor’s degree in marketing, communications/journalism, or related field

Herramientas

CRM

Content management

Measurement

Oktopost

Harvey

InDesign

Tableau

Descripción del empleo

Covington & Burling LLP is seeking a Content Manager to lead strategic content campaigns, strengthen visibility, and drive client engagement from its Marketing Department. The role partners with senior lawyers and marketing colleagues to define objectives, audiences, and messages across formats, including thought leadership and events.

We seek a candidate with 5–7 years of content/marketing experience in a professional services setting, strong writing skills, and a proven track record in