Strategic Communications & Brand Manager

Louisville Metro Government; Louisville (KY); Vor Ort; USD 65.000 - 95.000; Vollzeit

Benefits dieser Stelle

Sick Leave

Bereavement Leave

Paid Parental Leave

Vacation

Holiday Pay

Medical

Zusammenfassung

Louisville Metro Government is seeking a Marketing, Communications and Public Relations professional to create, implement, and measure a comprehensive program that enhances the department’s image with the public. You will manage publications, website, social media, and media relations, reporting major activities through regular meetings.

The role requires leading a team, developing strategic goals, and coordinating with external partners to advance department initiatives and community outreach.

Qualifikationen

• Bachelor’s Degree in Communications, Journalism, Public Relations or related discipline.
• Four years of community or public relations, public speaking, press relations, speech or news writing or marketing experience including four years of supervisory experience.
• Equivalent combination of education, training and experience.

Aufgaben

• Supervises, directs, and evaluates assigned staff, processing employee concerns and problems, directing work, counseling, disciplining, and completing employee performance appraisals.
• Coordinates, assigns and reviews work and establishes work schedules; maintains standards; monitors status of work in progress; inspects completed work assignments; answers questions; gives advice and direction as needed.
• Assists in budget preparation and monitors and controls expenditures.
• Sets strategic marketing/communications goals and develops annual advertising plans outlining marketing strategies to meet those goals.
• Supervises execution of the marketing, communications and public relations programs including social media presence.
• Evaluates marketing data gathered from media reports, online analytics and community feedback to assess the effectiveness of the department’s initiatives and to develop future advertising plans and marketing strategies.
• Functions as brand manager, interpreting and enforcing the policies governing the application and use of the brand platform to ensure articulation of the department’s desired image.
• Manages editorial direction, design, production and distribution of all department publications.
• Manages the strategic and creative design of the department’s website including content management.
• Designs landmark signs and other permanent features and approves design decisions for permanent signage, art and décor.
• Coordinates regular media interest in the department and ensures regular contact with target media and appropriate response to media requests.
• Manages public relation activities and events including press releases, website updates, and design and production of literature, print material, advertisements, videos and speaking points for presentations and press conferences.
• Acts as the department’s representative with the media.
• Develops partnerships and collaborates with civic institutions, businesses, government departments and cultural organizations for programs and other initiatives.
• Attends community group meetings and events to provide information and answer questions concerning programs, operations and services.
• Performs related work as assigned.

Kenntnisse

Leadership

Public relations

Communications

Budgeting

Ausbildung

Bachelor’s Degree in Communications, Journalism, Public Relations or related discipline

Jobbeschreibung

Louisville Metro Government is seeking a Marketing, Communications and Public Relations professional to create, implement, and measure a comprehensive program that enhances the department’s image with the public. You will manage publications, website, social media, and media relations, reporting major activities through regular meetings.

The role requires leading a team, developing strategic goals, and coordinating with external partners to advance department initiatives and community outreach.