Strategic Campaign Marketing & Digital Lead

Jewish Federation of Broward County; Florida; Sur place; USD 80 000 - 110 000; Plein temps

Résumé du poste

The Jewish Federation of Broward County is seeking a Senior Manager, Marketing & Digital to lead campaign marketing and cross-functional projects for the Marketing & Communications team. Reporting to the Chief Marketing Officer, this role coordinates campaign marketing, timelines, content and email production, creative development, website management, and SEO/GEO strategy.

You will collaborate across the organization to ensure thoughtful planning, aligned messaging, and timely delivery from

Qualifications

• Bachelor’s degree in marketing, communications, journalism, digital media, or related field, or equivalent professional experience.
• Five or more years in marketing communications, digital marketing, project management, or related field; nonprofit experience preferred.
• Strong project management skills with ability to manage multiple priorities, calendars, workflows, and approval processes.
• Excellent writing, editing, proofreading, and messaging development skills.
• Hands-on experience with WordPress, email platforms, website analytics, and digital quality assurance.
• Experience supporting or managing organizational social media channels, including content coordination, publishing, and performance monitoring.
• Working knowledge of SEO and GEO strategy and content optimization.
• Proficiency with Microsoft 365 and Asana; collaboration with designers and web developers.
• Strategic, collaborative, highly organized; committed to using marketing for philanthropy and community impact.

Responsabilités

• Serve as the primary Marketing & Communications partner for the Campaign Department.
• Develop and execute marketing plans for fundraising initiatives, appeals, donor communications, stewardship activities, programs, and events.
• Translate fundraising priorities and stories of impact into clear, donor-centered content for email, web, print, presentations, programs, events, and social media.
• Produce campaign communications, including email copy, link management, testing, approvals, scheduling, and quality assurance.
• Develop creative briefs and coordinate with graphic designers on copy, specifications, timelines, and revisions.
• Proofread and fact-check materials, ensuring brand consistency, accessibility, and the accuracy of links and forms prior to launch.
• Define objectives, target audiences, deliverables, responsibilities, deadlines, and approval requirements.
• Maintain project plans in Asana and proactively address risks, delays, and competing priorities.
• Coordinate with graphic designers on creative briefs, project requirements, timelines, feedback, and final deliverables.
• Collaborate with the full Marketing & Communications team to align messaging and marketing strategies across channels and organizational priorities.
• Help maintain the daily communications and marketing calendar to coordinate timing, audiences, and channel usage across the organization.
• Manage routine website content updates and time-sensitive changes in WordPress.
• Build, edit, test, and publish webpages, forms, registration pages, and landing pages.
• Own the writing and optimization of website content, leveraging SEO and GEO strategies to improve clarity, relevance, discoverability, and audience engagement.
• Maintain content quality, accuracy, accessibility, and governance standards.
• Coordinate complex development and technical projects with external web developers as needed.
• Lead the Federation’s SEO and GEO strategy to improve visibility across both traditional and AI-powered search platforms.
• Apply best practices for content structure, metadata, headings, internal linking, image descriptions, and content freshness.
• Monitor website and search performance, maintain dashboards, and recommend improvements based on data and insights.
• Partner with content owners and web developers to implement strategic and technical enhancements.

Connaissances

Writing & editing

Project management

Content creation

SEO basics

Social media coordination

Collaboration

Formation

Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or related field

Outils

WordPress

Email platforms

Web analytics

Asana

Microsoft 365

Google Analytics

Description du poste

The Jewish Federation of Broward County is seeking a Senior Manager, Marketing & Digital to lead campaign marketing and cross-functional projects for the Marketing & Communications team. Reporting to the Chief Marketing Officer, this role coordinates campaign marketing, timelines, content and email production, creative development, website management, and SEO/GEO strategy.

You will collaborate across the organization to ensure thoughtful planning, aligned messaging, and timely delivery from