Strategic Brand Director | AI-Driven Creativity & Growth

The EGC Group; Melville (NY); Hybrid; USD 120,000 - 200,000; Full time

Benefits offered by this job

Flexible PTO and Summer Fridays (half-

Hybrid work schedule

Medical, Dental, Vision benefits

401K + employer matching

Life Insurance, Aflac and additional

Company luncheons, outings and events

Professional growth training

Job summary

The EGC Group in Melville, NY is seeking a full-time Creative Strategy Director to shape brand strategy and craft compelling narratives. You’ll work closely with the VP Creative Director to set strategic foundations for brands and campaigns, with roughly 70% strategy and 30% copywriting, and present to client stakeholders.

You’ll lead discovery, messaging, and creative briefs, collaborate across teams, and explore AI-enabled workflows to improve efficiency while preserving human creativity.

Qualifications

• 6+ years of experience in brand strategy, creative strategy, copywriting, or a hybrid strategist/writer role in an established agency.
• Portfolio showing strategic thinking and strong writing, with brand platform or campaign strategy and range in voice.
• Hands-on AI experience in everyday work with tools, workflows and applications.
• Ability to work where assignments may not have a predefined roadmap.

Responsibilities

• Develop brand positioning, messaging frameworks, brand voice, audience profiles and foundational strategy.
• Lead discovery including stakeholder interviews, competitive and category research, audience research, social listening, and market analysis.
• Turn research into clear, actionable insights for creative teams.
• Develop creative briefs with a strong strategic foundation.
• Evaluate creative work against the strategy and provide direction.
• Present strategic recommendations to clients and internal teams.
• Write high-level brand and campaign copy including narratives and key messaging.
• Develop voice and tone guidelines for consistent brand communications.
• Review communications for consistency and quality across touchpoints.
• Partner with designers to ensure ideas and execution align.
• Shape strategic story behind new business pitches and presentations.
• Stay informed on client industries and emerging opportunities.

Skills

Brand strategy

Creative strategy

Copywriting

Hybrid strategist/writer

AI in marketing

Tools

AI workflows

Job description

The EGC Group in Melville, NY is seeking a full-time Creative Strategy Director to shape brand strategy and craft compelling narratives. You’ll work closely with the VP Creative Director to set strategic foundations for brands and campaigns, with roughly 70% strategy and 30% copywriting, and present to client stakeholders.

You’ll lead discovery, messaging, and creative briefs, collaborate across teams, and explore AI-enabled workflows to improve efficiency while preserving human creativity.