Strategic Brand & Communications Lead

LexisNexis Risk Solutions; Medford (NY); On-site; USD 129,000 - 158,000; Full time

Job summary

Cell Press Marketing, part of Elsevier, is looking for a Brand & Strategic Communications Manager to shape stories, align them with our brand strategy, and lead integrated campaigns across web, social, email and beyond.

You will write and edit content, commission freelancers, develop channel strategies, and partner with editors and journal teams. You’ll measure impact with analytics, present results to senior leaders, and help demonstrate how communications drive brand and business priorities.

Qualifications

• 3–6 years of experience in brand communications, strategic communications, content marketing, brand marketing, journalism, or related discipline.
• Experience developing strategic storytelling or integrated communications campaigns for external audiences.
• Excellent writing, editing, and storytelling skills with ability to make complex subjects clear and engaging.
• Strong strategic thinking and editorial judgment, with ability to identify stories that advance brand and business objectives.
• Experience leading multi-stakeholder campaigns from strategy through execution and measurement.
• Experience developing multi-channel strategies and collaborating with channel owners across web, social, and email.
• Data-informed approach to communications with KPIs, insights, and actionable recommendations.
• Excellent presentation and stakeholder-management skills with ability to present to senior stakeholders.
• Experience briefing, commissioning, and managing freelancers, agencies, or external partners.
• Familiarity with HubSpot and Cision or similar platforms.

Responsibilities

• Shape strategic brand storytelling.
• Develop and evolve the storytelling approach for Cell Press, aligning with brand strategy and priorities.
• Identify proactive storytelling opportunities featuring people, processes, papers, and initiatives.
• Convert priorities into clear communications strategies, concepts, narratives, and content plans.
• Develop creative approaches for major Cell Press moments and editorial initiatives.
• Maintain understanding of audiences and publishing landscape to stay relevant.
• Ensure a consistent Cell Press brand voice across communications.
• Create and edit high-quality brand content for external audiences.
• Exercise editorial judgment on story selection, formats, and framing.
• Develop briefs and commission content from freelancers and agencies.
• Manage external contributors from briefing to delivery with clear direction.
• Collaborate with internal experts to translate expertise into accessible content.
• Develop campaign-level channel strategies around audience needs and objectives.
• Partner with channel owners to translate strategies into execution.
• Adapt content for different channels and audiences.
• Lead campaigns end-to-end, with timelines and responsibilities.
• Present strategies and results to senior leaders.
• Manage freelancers with accountability for quality and delivery.
• Measure impact and report on content performance.
• Translate data into actionable insights for future campaigns.
• Develop reports showing business value of strategic communications.
• Lead campaigns and influence stakeholders.
• Build relationships across Cell Press and collaborate with marketing, editors, journals, and other stakeholders.
• Develop compelling presentations for complex ideas.
• Present recommendations to senior stakeholders to gain alignment.
• Manage outsourcing partners with clear direction.

Skills

Brand communications

Strategic communications

Content marketing

Brand marketing

Editorial judgement

Project management

Multi-channel strategies

Stakeholder management

Storytelling

Audience segmentation

Tools

HubSpot

Cision

Adobe Analytics

Job description

Cell Press Marketing, part of Elsevier, is looking for a Brand & Strategic Communications Manager to shape stories, align them with our brand strategy, and lead integrated campaigns across web, social, email and beyond.

You will write and edit content, commission freelancers, develop channel strategies, and partner with editors and journal teams. You’ll measure impact with analytics, present results to senior leaders, and help demonstrate how communications drive brand and business priorities.