Strategic Artist Marketing Manager

Universal Music Group; Santa Monica (CA); On-site; USD 70,304 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Job summary

Universal Music Group is seeking a Marketing Manager to lead product and campaign strategy for multiple artists and projects. You will develop and execute comprehensive marketing plans, coordinating with artists, managers, and label teams to ensure cohesive branding and timely delivery across streaming, social, and live moments.

The role requires strong communication, relationship management, and 5 years of music industry marketing experience. Travel and a fast-paced environment are expected.

Qualifications

• Degree preferred; 5+ years of marketing experience in the music industry required.
• Strong communication and teamwork skills; ability to manage multiple campaigns and deadlines.
• Knowledge of digital marketing, streaming, social media, and live/event marketing.

Responsibilities

• Develop and execute marketing plans and campaigns for single and album launches.
• Coordinate cross-department efforts to align artist brands and messaging.
• Manage budgets, forecasts, and campaign reporting; analyze performance and adjust strategies.

Skills

Marketing strategy

Campaign management

Team collaboration

Communication

Budget management

Education

Bachelor's degree in marketing or related field

Job description

Universal Music Group is seeking a Marketing Manager to lead product and campaign strategy for multiple artists and projects. You will develop and execute comprehensive marketing plans, coordinating with artists, managers, and label teams to ensure cohesive branding and timely delivery across streaming, social, and live moments.

The role requires strong communication, relationship management, and 5 years of music industry marketing experience. Travel and a fast-paced environment are expected.