Store Manager

MINISO USA; Santa Rosa (CA); On-site; USD 26,174 - 41,328; Full time

Job summary

MINISO USA in Santa Rosa, CA is seeking a Store Manager to lead a vibrant team and deliver world-class service. You will oversee daily operations, sales, inventory, and labor while upholding brand standards and merchandising guidelines.

You will hire, train, and coach staff, drive membership program engagement, and plan strategies to boost traffic and profitability. Flexibility to relocate or manage multiple locations and travel between stores is required.

Qualifications

• Proven successful experience in retail management.
• Strong leadership, organizational, and customer management skills.
• Excellent communication and interpersonal abilities.
• Ability to relocate to or manage additional stores based on business needs.
• Travel between locations is required.
• High school diploma or equivalent; Associate degree or higher preferred.
• 3+ years of experience in retail management leading teams.
• Ability to work a flexible schedule, including nights, weekends, and holidays.

Responsibilities

• Report directly to the Area/District Manager and lead a dynamic team, including the Assistant Store Manager, Shift Leads, and Sales Associates.
• Promote and uphold the mission and core values of MINISO in every aspect of the role.
• Deliver outstanding customer service, merchandising standards, and sales performance.
• Drive membership program engagement to foster loyalty and repeat business.
• Oversee store operations and performance, developing store employees.
• Meet sales goals by training, motivating, and mentoring the team.
• Recruit, hire, train, and retain top talent with development paths.
• Manage cash handling and ensure SOP adherence to keep a safe store.
• Coordinate schedules, operate store equipment, and maintain a clean environment.
• Act as liaison with Area/District Manager and HR on performance and relations.
• Plan and execute strategic growth to boost traffic and profitability.

Skills

Retail management

Leadership

Communication

Relocation

Travel

Flexible scheduling

Education

High school diploma or equivalent

Associate degree or higher (preferred)

Job description

As a Store Manager, it is their responsibility to not just manage a store, but to embrace the idea that life is for fun and create an exciting, vibrant experience for both their team and customers. This individual will take charge of every aspect of the store, leading their team with energy and enthusiasm from the front lines, ensuring the smooth running of day‑to‑day operations and setting the standard for excellence in customer service, sales performance, and operational efficiency. They will also be responsible for managing labor, optimizing inventory, and promoting our membership program to foster customer loyalty, while inspiring their team, cultivating a positive store atmosphere, and driving business growth with a focus on delivering a world‑class experience.

Responsibilities

• Report directly to the Area/District Manager and lead a dynamic team, including the Assistant Store Manager, Shift Leads, and Sales Associates.
• Consistently embody and promote the mission and core values of Miniso in every aspect of the role.
• Ensure seamless store execution by delivering outstanding customer service, upholding merchandising standards, adhering to operational procedures, and driving sales performance.
• Promote and drive engagement with the store’s membership program, encouraging customer sign‑ups and fostering loyalty to enhance retention and boost sales.
• Oversee all aspects of store operations and overall performance to develop store employees.
• Meet sales goals by training, motivating, mentoring, and providing feedback to the team.
• Lead efforts to recruit, hire, train, and retain top talent, fostering internal growth by conducting performance evaluations and creating career development paths for associates and managers.
• Uphold store standards, focusing on driving profitability through effective sales strategies and expense management.
• Manage cash‑handling tasks, ensure strict adherence to standard operating procedures, and create a clean, safe environment for associates and customers.
• Serve as the key liaison with the Area/District Manager and Human Resources regarding employee performance and relations.
• Coordinate essential operational tasks, including operating computers, printers, managing schedules, and ensuring the store remains clean and organized.
• Maintain an inviting store environment by keeping the store in top condition and ensuring visual displays align with company guidelines.
• Champion business growth through strategic planning that boosts store presence, increases store traffic, and maximizes sales performance.
• Address and resolve issues raised by staff and customers, ensuring quick, effective solutions to maintain a positive environment.

Qualifications

• Proven successful experience in retail management.
• Strong leadership, organizational, and customer management skills.
• Excellent communication and interpersonal abilities.
• Ability to relocate to or manage additional stores based on business needs.
• Ability to travel between locations is required.
• High school diploma or equivalent required; Associate degree or higher in Business Administration, Organizational Behavior, Hospitality or related fields is preferred.
• 3+ years of experience in retail management, with a strong track record of leading teams.
• Ability to work a flexible schedule, including nights, weekends, and holidays.

USD $19.00 - $30.00 /Hr.