Store Leader - Vero Beach

Socket.dev; Vero Beach (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Faherty Brand in Florida seeks a Store Leader to act as CEO of the four walls, driving profitable growth with Day One Mentality. You’ll protect fiscal health, build a high-performing team, and ensure Enlightened Hospitality across every guest interaction.

You will lead with governance over people, product excellence, and strategic P&L decisions, maintaining store readiness, loss prevention, and data-driven merchandising to maximize sell-through and guest satisfaction daily.

Qualifications

• Experience leading a multi-member retail team.
• Proven ability to manage P&L and drive profitability.
• Strong guest service and hospitality mindset.

Responsibilities

• Lead with servant leadership to empower the team and guest experience.
• Drive profitable growth and protect the brand's fiscal health.
• Maintain store readiness and operational excellence daily.
• Use data to inform merchandising and inventory decisions.

Skills

Leadership

Coaching

Talent Management

Styling Knowledge

Tech Fluency

Visual Merchandising

P&L Mastery

Data Analytics

Hospitality

Guest Service

Operations

Job description

Role Overview

The Store Leader is the CEO of their four walls, acting as a proactive business owner who leads with a Day One Mentality. You are responsible for driving profitable growth, protecting the brand’s fiscal health, and cultivating a high-performing team of Multipliers. You balance the art of Enlightened Hospitality with the science of P&L Mastery, ensuring that even in your absence, every team member is empowered to drive the same high-level results and excellence that you do. You are a resourceful leader who thrives in navigating Complexity, guiding the business with grit, authenticity, and a Power of Positivity.

Core Pillars of Ownership

1. People Leadership & Cultural Stewardship (#AllTogether)

• Servant Leadership: Lead with the philosophy that taking care of your team is the first step in taking care of the guest. Foster an environment of psychological safety where every voice matters and courageous feedback is the norm.
• Talent Curation & Multiplication: Actively source and curate a diverse community of talent. Maintain a constant state of recruitment by cultivating a Talent Portfolio of high-potential prospective candidates. You are responsible for identifying high-potential "bench" talent and preparing them for their next step to support brand growth. Your success is measured by your team’s ability to replicate your high-level results when you are not in the building.
• Coaching through Complexity: Lead through ambiguity with a firm point of view. Conduct a regular cadence of structured one-on-one sessions with every team member. You lead with constant real-time feedback, demonstrating high-functioning resourcefulness and resolute decision-making, even when scenarios aren't black and white.

2. Merchant Excellence & Styling Obsession (#AlwaysInnovate)

• Product & Styling Obsession: Act as the ultimate Brand Ambassador by modeling the Faherty style guide. Foster a team culture that is obsessed with product knowledge, fabrication, and outfitting.
• Tech Fluency: Demonstrate mastery and adaptability across all retail platforms and digital tools. Use technology to streamline operations and enhance the guest journey.
• Visual Strategy: Leverage visual standards as a key operational lever. Ensure the floor layout and product placement are optimized to drive UPT and AOV, translating brand directives into a localized success story that maximizes sell-through.
• Operational Stewardship: You maintain a store that is "Grand Opening Ready" every day. This includes meticulous floor maintenance, a "no-compromise" approach to back-of-house organization, operational excellence, and total inventory integrity.
• Asset Protection & Safety: Maintain "Timeless" standards through rigorous audits and shrinkage control to protect the store's physical assets and fiscal health. Lead with a safety-first mentality, ensuring the well-being of your team and guests. Champion the store’s Loss Prevention strategy, training the team on proactive shortage reduction and ensuring all safety compliance standards are met or exceeded.

3. Strategic Business Ownership & P&L Mastery (#DayOneMentality)

• Executive Presence: Maintain a professional, composed, and influential presence. You are expected to model the Faherty core values and lead by example in every interaction with the team, guests, and HQ partners.
• Review Readiness: You must maintain a constant state of readiness, able to articulate your store's performance and your team's development through data-driven results to HQ partners with clarity and impact.
• Fiscal Roadmap: You analyze and interpret Profit and Loss (P&L) reports as a strategic roadmap for your business, identifying specific levers that directly impact the bottom line including, but not limited to: margin protection, payroll efficiency, shrink control, and expense management.
• Data-Driven Pivot: Use merch reporting and analytics to validate your intuition. Pivot your business strategy based on performance insights rather than reacting solely to daily foot traffic.

4. Enlightened Hospitality & Advanced Clienteling (#PowerOfPositivity)