State Manager | Southeast Texas

Stateside Brands; Houston (TX); On-site; USD 100,000 - 120,000; Full time

Job summary

Stateside Brands is seeking a Southeast Texas State Manager to lead distributor partnerships, drive sales, and oversee a team of Area Sales Managers across Houston, Austin, and San Antonio. You will focus on strategy execution, KPI tracking, and leadership development to maximize brand visibility and distribution.

You will manage budgets, coordinate with retailers and distributors, and train the sales team in techniques, math, and buyer behavior, while ensuring compliance with industry

Qualifications

• Bachelor’s degree or equivalent experience in business/marketing or related field.
• 5+ years of sales experience in alcoholic beverages.
• 2+ years supervising a team of sales professionals.
• Budgeting, planning and financial analysis experience.
• Knowledge of state/local beverage distribution laws.
• Willing to work nights/weekends.
• Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
• Valid US Driver’s License and willingness to travel up to 75%
• Must be at least 21 years of age

Responsibilities

• Set and monitor KPI targets for Area Sales Managers; provide coaching and performance feedback.
• Develop annual business plans with distributor partners.
• Monitor depletion, inventory, pricing, incentives and budgets to meet goals.
• Maintain relationships with distributor partners, retailers and decision-makers to implement programs.
• Allocate three days weekly for route rides to assess ASM performance and market conditions.
• Provide training on sales techniques, role-playing, objection handling and retail math.
• Lead group and individual meetings to improve skills and recognize achievements.
• Foster cross-functional collaboration and share best practices.
• Build a diverse team aligned with market demographics and company values.
• Ensure adherence to standards and procedures within the team.

Skills

Sales leadership

Team supervision

Budgeting/financial analysis

Distribution knowledge

Distributor relations

Education

Bachelor’s degree in business/Marketing or related field

Tools

Karma CRM

Sales reporting tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

State Manager | Southeast Texas

Houston, TX, US

Salary Range: $100,000.00 To $120,000.00 Annually

Stateside Brands is a rapidly growing spirits company dedicated to producing premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks,andStateside Vodka. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Job Summary

As the Southeast Texas State Manager, you will report directly to the Regional Sales Director and will be entrusted with the critical task of collaborating with distributor partners to enhance brand visibility and optimize distribution. Your leadership will encompass overseeing a team of Area Sales Managers who are responsible for the efficient execution of strategies within a designated territory. Your primary focus will involve driving sales, monitoring Key Performance Indicators (KPIs), and nurturing the professional development of your team. This role covers a wide geography with a focus on major metropolitan areas, including Houston, Austin, and San Antonio.

Key Responsibilities

• Establish and monitor Sales/Key Performance Indicator (KPI) targets for individual Area Sales Managers, providing consistent feedback, coaching, corrective guidance, and overseeing performance management.
• Create and execute annual business plans with distributor partners to ensure alignment across both organizations.
• Monitor depletions, inventory, pricing, incentives, and budgets are on track to achieve annual goals.
• Maintain regular communication with distributor partners, major retailers, and key decision-makers to implement national/local programs and ensure smooth resolution of obstacles.
• Devote three full days each week to route rides to assess both the performance of the Area Sales Manager and the operational conditions of the market.
• Provide comprehensive training to direct reports in sales techniques, encompassing role-playing, objection handling, retail mathematics, and understanding the various purchasing behaviors of decision-makers.
• Conduct regular group and one-on-one meetings/workshops with Area Sales Managers to enhance operational skills and acknowledge outstanding achievements.
• Foster a collaborative environment across the organization, sharing and implementing best practices, and actively contributing as a leader within the peer group.
• Develop a diverse team that mirrors the market demographics, embodies the values of the company, and motivates the team through effective leadership.
• Ensure strict adherence to our standards and operational procedures within the team.

Required Qualifications:

• Bachelor’s degree in business, Marketing, or a related field, or equivalent experience
• 5+ years of sales experience in the alcoholic beverage industry
• 2+ years of experience supervising a team of sales professionals
• Proficiency in budgeting, planning, and/or financial analysis
• Comprehensive knowledge of state and local laws pertaining to beverage alcohol distribution
• Flexibility to work non-traditional hours, including nights and weekends
• Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
• Valid US Driver’s License and willing to travel up to 75%
• Must be at least 21 years of age

Preferred Qualifications:

• Key account or national account management experience
• Demonstrated ability to utilize Karma CRM and sales reporting tools
• Proven track record in building effective relationships with customers and internal associates
• Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions and executing effectively to ensure resolution
• Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders)
• Demonstrated ability to achieve performance goals with minimum direction and supervision
• Demonstrated solid analytical and math skills
• Military experience is a plus.

Compensation

• Estimated Base Salary Range: $100,000-$120,000 USD.
• Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
• The salary range refers to base salary only and is not inclusive of the total compensation package.

Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military-friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.