State Manager On Premise - Texas

Brown-Forman Australia Pty. Ltd.; Austin (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Equitable pay structures

Premium employee experience

Job summary

Brown-Forman Australia Pty. Ltd. is looking for a State Manager in Austin, Texas, who will lead our on-premise team and drive success for premium spirits. You will inspire others and oversee brand plans, budgets, and strategic initiatives.

The ideal candidate will have at least 5 years of experience in the beverage alcohol industry and possess strong leadership and organizational skills. The position entails collaborating with distributor leadership and ensuring effective brand management.

We value equity and offer premium benefits to support our diverse workforce.

Qualifications

• Minimum of 5 years of on‑premise experience within the beverage alcohol industry.
• Strong coaching ability and effective people management experience.
• Ability to organize and manage multiple projects.
• Must have a valid state driver's license.

Responsibilities

• Mentor and lead the team to excel for future growth.
• Manage and build brand sales/marketing plans and budgets.
• Lead strategic business decisions within the state.
• Collaborate closely with distributor leadership on business management.

Skills

Sales experience

Leadership

Analytical skills

Technical proficiency (Google Workspace, Microsoft Office)

Tools

Google Workspace

Microsoft Office

Job description

Overview

In this role, you will guide and inspire our on-premise team while driving success for some of the world’s most iconic and premium spirits. This is your opportunity to make a meaningful impact in a position that blends leadership, strategy, and collaboration. As the State Manager, you’ll lead by example—motivating your team to achieve excellence while holding them accountable to deliver results. You’ll oversee brand plans, budgets, and strategic initiatives, ensuring alignment with market goals. Partnering with local distributor, you’ll build strong relationships to drive sales and profit growth in this vibrant and competitive market. Apply now to be part of a team dedicated to excellence and growth.

Responsibilities

Leadership: Mentor and lead the team to excel and prepare for future growth, regularly engaging to review performance, provide feedback, and implement development plans.

Ensure understanding and prioritization of key goals, and conduct monthly meetings to maintain alignment and consistency.

Planning & Analysis: Manage and build brand sales/marketing plans and budgets to meet or exceed net sales targets. Lead strategic business decisions within the state, and with the support of the GM, Operations, and Finance team, build and communicate commercial plans to Distributor Leadership, agreeing on objectives, targets, priorities, and budgets.

Lead pricing strategies with a long‑term outlook, analyze and plan channel business across chain, independent, on‑premise, and casino sectors. Evaluate and adjust plans based on market performance, monitor competitive, consumer, and pricing activity, and make necessary changes. Serve as a local conduit for NRA programming and execution, and lead TPS review meetings with distributors.

Serve as the primary contact with distributor leadership, collaborating with General Sales Managers and Managing Directors for oversight of business management and execution. Execute all commercial and chain plans with the distributor team, holding them accountable to agreed‑upon targets and goals.

Monitor and measure the performance of all distributor activities affecting B‑F brands. Reconcile and consistently manage distributor investment, brand spending, and brand activity support.

What You Bring to the Table

Experience: Seasoned sales professional with a minimum of 5 years of on‑premise experience within the beverage alcohol industry with demonstrated success in meeting key metrics and demonstrated knowledge of on and off premise business and three‑tier distribution system.

Leadership: Excellent manager and developer of people, with a demonstrated commitment to providing regular, constructive feedback to business partners, strong coaching ability, and the capacity to objectively assess both skills and potential. Must have people management experience and the ability to build and sustain effective, results‑producing teams within the state, across business functions, and with business partners.

Action‑Oriented and Organized: Responds in a timely and effective manner to business issues and opportunities, while being highly organized and capable of meeting multiple deadlines and juggling multiple projects.

Technical Skills: Proficient with office applications such as Google Workspace or Microsoft Office (Word, Excel, PowerPoint). Travel: Must be able and willing to travel (by air and car) up to 30% of the time. Physical Requirements: Must be able to lift up to 30 pounds. Flexible Schedule: Must be able to work weekends and nights as needed to perform responsibilities of the job, including brand activations and marketing initiatives. License: Must have a valid state driver’s license.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.