Staff Product Marketing Launch Operations Manager

Okta; San Francisco (CA); On-site; USD 165,000 - 226,000; Full time

Job summary

Okta is seeking a Staff Product Marketing Launch Operations Manager to drive GTM launches from ideation to adoption at a fast-growing SaaS company. You will lead cross-functional teams, align stakeholders, and translate strategic objectives into actionable launch programs.

The role emphasizes governance, data-driven insights, and scalable playbooks. You will partner with Marketing, Enablement, and Product to optimize launch performance and report on impact to senior leadership.

Qualifications

• 5+ years in program and project management, leading product launches or product marketing.
• Excellent communication with senior management and stakeholders on launch activities and risks.
• Strong leadership and collaboration to guide cross-functional teams.
• Ability to create and adjust launch plans in dynamic environments.
• Experience with go-to-market teams.
• Ability to manage multiple priorities effectively.

Responsibilities

• GTM Launch Readiness: Lead GTM teams through launch milestones and align stakeholders.
• GTM Strategy & Governance: Evolve launch process and playbooks; engage with leadership.
• Performance Reporting: Use data-driven insights to optimize launch marketing strategy.
• Be the connector between teams to deliver results and drive alignment.
• Identify and implement operational enhancements for efficiency and innovation in the launch process.
• Collect meaningful metrics to guide launch decisions and report to senior leadership.
• Collaborate with data/analytics teams to track product performance and insights.
• Leverage GTM and product knowledge to anticipate risk and mitigation paths.
• Assist in developing and organizing SOPs within Product Marketing.

Skills

GTM Launch

Stakeholder Mgmt

Data Analytics

Cross-Functional Leadership

Process Improvement

KPI Reporting

Job description

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Staff Product Marketing Launch Operations Manager

In this position, you'll take our most strategic product releases through the go-to-market (GTM) lifecycle at one of the fastest-growing SaaS companies in the world-from ideation to adoption. The ideal candidate is a seasoned professional in the GTM launch process for newly developed products, features, and solutions. You thrive on implementing new processes and leading cross-functional teams towards a common goal with data-driven insights. You naturally pivot between strategic objectives and project tactics with clear communication to achieve alignment. The ideal candidate has a track record of excellence in launch and post-launch execution, elevating their teams, and thriving in a fast-paced environment.

Responsibilities:

• GTM Launch Readiness: Successfully lead GTM (Marketing, Enablement, Product) teams through key launch readiness milestones. Manage stakeholder alignment, timely program execution, and leadership reporting.
• GTM Strategy & Governance (before and after launch): Evolve Okta's launch process by streamlining process efficiencies, evolving standardized playbooks, and developing relationships with key executive and senior leadership stakeholders.
• Performance Reporting: Support GTM Launch Ops & Strategy team to successfully review and drive growth through data-driven launch insights. Provide key recommendations to optimize incremental launch marketing strategy, and support growth targets for new product introductions.
• Be the connector between multiple teams and drive alignment on key decisions to deliver results
• Identify, develop, and implement operational enhancements for efficiency and provide thought leadership and innovation in the launch process
• Collect meaningful key metrics to guide the launch and communicate results frequently with senior leadership
• Work closely with data and analytics teams to track and communicate product performance
• Leverage go-to-market and product knowledge to help anticipate risk and provide mitigation and escalation paths
• Assist in the development, project management, and organization of standard operating procedures within the Product Marketing team

Qualifications:

• At least 5 years of relevant experience in program & project management, leading product launches, and/or product marketing. General understanding of or experience with the go-to-market and product development lifecycle, including product launch.
• Excellent communication skills with a proven ability to clearly communicate with senior management, program stakeholders, and business unit leaders on launch activities and potential risks
• Strong leadership, interpersonal, and team skills to lead staff, colleagues, and cross-functional teams
• Ability to galvanize and align large and cross-functional teams to meet goals
• Experience in knowing when to probe deeper to identify risk and align teams to develop mitigation plan
• Strong organizational and project management skills with an ability to create, execute, and adjust plans as needed
• Experience working with go-to-market teams
• Ability to manage multiple priorities and tasks in a dynamic environment with competing priorities.

(P18574)

The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $165,000—$226,000 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $147,000—$202,000 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit:https://rewards.okta.com/can.

The annual base salary range for this position for candidates located in Canada is between: $128,000—$176,000 CAD

The Okta Experience

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We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding pleaseuse this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, pleaseclick here to view our full NYC AEDT Notice.