Staff Product Marketer

Webflow; United States; Remote; USD 191,000 - 239,000; Full time

Benefits offered by this job

Equity (RSUs) in Webflow

Health coverage for employees and deps

Paid parental leave

Flexible vacation

401(k) with employer match

WFH stipends

Annual WIN bonus program

Job summary

Webflow is seeking a Staff Product Marketer to champion core parts of the platform and drive growth. You will partner with cross‑functional teams to lead messaging, strategy, and go‑to‑market initiatives that shape discovery, understanding, and adoption of product capabilities.

This highly visible role requires collaboration with Product, Engineering and Marketing to ensure offerings meet market needs and set industry standards.

Qualifications

• 5+ years of product marketing experience.
• Solid understanding of web development concepts (HTML, CSS, JavaScript).
• Experience with Webflow or similar web development tech.
• Empathy for users and ability to adapt messaging to audience.
• Excellent written, verbal, visual communication.
• Collaborative interpersonal skills and teamwork.

Responsibilities

• Develop expert understanding of Webflow platform and customers to craft compelling marketing.
• Collaborate with Product to inform roadmap using market, customer, and competitive insights.
• Lead new product and feature launches, acting as glue between Product, Marketing, Partnerships.
• Partner with Product, Sales, and Marketing to build messaging that showcases value.
• Refine pricing and packaging based on customer needs and market trends.

Skills

5+ years product marketing

Empathy for users

Strong communication

Collaborative

Self-starter

Tools

HTML

CSS

JavaScript

Job description

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We’re looking for a Staff-level Product Marketer to champion core parts of the Webflow platform and turn them into the reasons customers choose, and stay with, Webflow. In this role, you’ll partner with cross-functional teams to lead messaging, strategy, and go-to-market initiatives that shape how users discover, understand, and adopt the product capabilities you own.

This is a highly visible, strategic role. You’ll build trust and partnership with teams across Product, Engineering, and Marketing to ensure our offerings not only meet market needs but set new industry standards.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)

• Full-time

• Permanent

• Exempt

• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

  • United States (all figures cited below are in USD and pertain to workers in the United States)

    • Zone A: $191,000 - $239,000

    • Zone B: $176,000 - $222,000

    • Zone C: $160,000 - $201,000

  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)

    • $214,000 - $267,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

As a Staff Product Marketer, you’ll:

• Develop an expert understanding of Webflow’s platform and the customers who use it — to create compelling and impactful marketing that tells our story and drives adoption

• Collaborate and contribute to the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights

• Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners

• Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform

• Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product

About you:

Requirements:

• Have 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams

• Have a solid foundational understanding of web development concepts – including HTML, CSS and Javascript

• Have experience with Webflow or similar web development technology

• Have deep empathy for users and are able to adapt how you communicate to reach and engage your audience

• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging

• Have a collaborative nature and exceptional interpersonal skills

• Can connect technical concepts with user value and express it succinctly

You’ll thrive as a/an Staff Product Marketer, if you:

• Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner

• Are naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction

• Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs

• Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Our Core Behaviors

• Build lasting customer trust. We build trust by taking action that puts customer trust first.

• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.

• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.

• Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.

• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.

• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.

• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.

• Wellness for the whole you. Access to mental health resources, therapy and coaching.

• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.

• Stipends to support our distributed team. Localized support for cell, Wi-Fi, and WFH expenses to help you settle into your best remote life.

• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

Webflow uses AI tools to assist in screening and evaluating applications. AI does not make final hiring decisions. For details on how we process your personal information, see Webflow’s Applicant Privacy Notice.