Staff Product Manager, Streaming & Growth

CNN; New York (NY); On-site; USD 142,800 - 265,200; Full time

Benefits offered by this job

Health insurance

Wellness program

Retirement savings plan

Job summary

A leading media company is seeking a Staff Product Manager to enhance the streaming experience. This role involves developing product strategies, optimizing user engagement funnels, and collaborating with cross-functional teams to drive subscription growth. Ideal candidates will have over four years of product management experience in media or streaming settings. The position is based in New York and offers a competitive salary in the range of $142,800 to $265,200 per year, along with a comprehensive benefits package.

Qualifications

• 4–6+ years of experience in growth product management, preferably in streaming or media.
• Proven ability to translate content priorities into effective merchandising experiences.
• Experience optimizing user funnels to drive awareness and conversion.
• Strong instincts in evaluating user needs to enhance subscription rates.

Responsibilities

• Develop merchandising product strategy across owned platforms.
• Design in-product experiences for non-subscribers to drive engagement.
• Build scalable merchandising systems for editorial teams.
• Define and optimize user paths from awareness to conversion.
• Develop experimentation roadmap for merchandising improvements.
• Serve as a connector across Product, Editorial, Growth Marketing, and Data teams.

Skills

Growth product management

User-Centric Instincts

Cross-Functional Collaboration

Data & Experimentation

Job description

Overview

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

Job Posting Title: Staff Product Manager, Streaming & Growth, CNNDigital Products & Services

CNN recently launched a new streaming service and is looking for a Staff Product Manager to join our Growth Product team and lead our streaming merchandising initiatives and roadmap. This role sits at the intersection of Product, Growth, and Content Programming, translating our streaming value proposition into clear, compelling in-product experiences that help users better understand what the service is, engage with it and ultimately subscribe. You will partner closely with Editorial, Content Programming, Growth Marketing, and Design to build merchandising capabilities and experiences across high-volume surfaces that drive awareness, consideration and conversion for our streaming product. Your work will directly influence millions of users and materially impact subscriber growth and revenue.

Responsibilities

• Merchandising Product Strategy. Develop, in partnership with our Content Programming, Audience, and Growth Marketing teams, the overarching merchandising product strategy for how we introduce, position, and showcase our streaming product across our owned-and-operated platforms. Define how the value proposition shows up in-product and how we drive users from initial awareness to deeper evaluation and conversion.
• Customer Journey Experience. Work with Content Programming and other Product teams to design and optimize in-product experiences for non-subscribers to ensure that our value proposition is consistently and compellingly represented across all high-traffic surfaces (e.g., home page, watch page, carousels/rails, series pages) and that non-subscribers can easily evaluate and engage with our subscription offering.
• Merchandising Systems & Capabilities. Build a scalable, flexible merchandising system (including templates and programming modules) that editorial and programming teams can leverage to activate and promote tentpoles, new shows, breaking news, evergreen content, and daily content cycles.
• Free/Pay Experience & Funnel Optimization. Define and optimize the end-to-end path from awareness to conversion for our streaming product, including sampling mechanics, free preview rules and paywall strategy. Use data and experimentation to improve exposure, CTR and subscription starts.
• Experimentation & Insights. Develop and execute an experimentation roadmap for merchandising placements, messaging and value props. Partner with data team to analyze user behavior, interpret experiment results, and identify opportunities for scale and optimization. Establish and track KPIs for merchandising performance.
• Cross-Functional Leadership & Communication. Serve as the connective tissue between Product, Editorial, Growth Marketing, Audience Development, Data, and Engineering with respect to our merchandising strategy and efforts. Clearly articulate strategy, tradeoffs, and expected impact to drive shared understanding of our merchandising priorities and needs across teams.

Qualifications & Experience

• Product Management: 4–6+ years of growth product management experience building consumer-facing digital products, ideally in streaming, media or e-commerce environments.
• Editorial & Programming Integration: Demonstrated ability to bridge Editorial, Content Programming, and Design teams, translating value propositions and content priorities into effective in-product merchandising experiences.
• Funnel Optimization: Experience owning consumer-facing funnel, with a track recording of leveraging product placement, design and messaging to drive user awareness, engagement, and conversion.
• User-Centric Instincts: Strong product instincts rooted in understanding what users need to evaluate and subscribe to a premium product, and the ability to translate those insights into compelling in-product experiences.
• Systems Thinking: Proven ability to build scalable systems, templates, and frameworks — not just one-off placements — that enable editorial, programming, and marketing teams to execute consistently and efficiently.
• Data & Experimentation: Experience improving funnel performance by developing hypotheses and running A/B or multivariate tests to optimize user behavior and conversion.
• Cross-Functional Collaboration: Exceptional collaboration skills with a track record of aligning cross functional stakeholders.
• Strategic Communication: Clear and persuasive communicator who can articulate strategy, tradeoffs, and rationale to executives, engineering teams, and programming partners.

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $142,800.00 - $265,200.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.