Staff Product Manager - Ads Measurement & Signals

The Briefed; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Pinterest is seeking a Staff Product Leader to own identity, conversion, and measurement signal products that improve advertiser outcomes—from new customer acquisition to optimized bidding. You will partner across engineering, data science, design, research, PMM, sales, partnerships, legal, privacy, and policy to deliver durable, privacy-conscious solutions.

The ideal candidate combines strong product leadership with deep knowledge of attribution, incrementality, and measurement, and can

Qualifications

• 8+ years in product management or related role with ads or marketing measurement experience
• Ability to define new products and strategies in ambiguous spaces and execute from ideation to roadmaps to adoption
• Deep understanding of identity, first-party data, attribution, incrementality, and measurement tradeoffs
• Experience collaborating with cross-functional teams including engineering, data science, analytics, research, PMM, sales
• Strong quantitative judgment and ability to translate data into actionable product decisions
• Experience designing/leading incrementality or lift experiments (preferred)
• Bachelor’s degree in a relevant field or equivalent experience

Responsibilities

• Own the strategy and end-to-end execution for products applying identity, conversion, and measurement signals to advertiser outcomes
• Partner with engineering, data science, design, research, PMM, sales, partnerships, legal, privacy, and policy teams to ensure product-market fit, rigor, compliance, and durability
• Build a comprehensive suite of advertiser-facing measurement products that drive incremental reach and performance

Education

Bachelor’s degree in Computer Science or equivalent experience

Job description

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace theflexibility to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn’t just a feature, it’s a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

Pinterest is uniquely positioned across the consumer journey – from inspiration and discovery through consideration, purchase, and long-term customer relationships. Pinners’ commercial intent and engagement create valuable signals that can help advertisers better understand and improve their performance. This role will define how Pinterest applies identity, conversion, and measurement signals to help advertisers identify and acquire new customers, measure incremental outcomes, and optimize campaign bidding. By connecting measurement insights with campaign decisioning, this leader will help advertisers maximize business outcomes and strengthen Pinterest’s differentiation in the ads ecosystem.

The ideal candidate is a Staff-level product leader with substantial experience in ads measurement, optimization, or adjacent advertising technology. They deeply understand how advertisers set growth objectives, distinguish acquisition from retention, evaluate incrementality, and translate insights into campaign and bidding decisions. They have strong quantitative and technical fluency across attribution, experimentation, causal measurement, customer-lifecycle signals, and ads optimization. They excel at partnering cross-functionally with engineering, data science, research, PMM, sales, and other teams to transform complex sigånals and methodologies into credible, actionable, privacy-durable, and scalable products.

What you’ll do:

• Own the strategy and end-to-end execution for products that apply Pinterest’s identity, conversion, and measurement signals to improve advertiser outcomes across new-customer acquisition, incrementality, and bidding optimization.
• Partner closely with engineering, data science, design, research, PMM, sales, partnerships, legal, privacy, and policy/integrity to deliver solutions with strong product-market fit, methodological rigor, regulatory compliance, and long-term durability.
• Build a comprehensive suite of products that helps drive incremental reach and performance for Pinterest advertisers.

What we’re looking for:

• 8+ years of experience working as a Product Manager or in a related role, including 3–5+ years of substantial ads or marketing measurement experience.
• Strong evidence of the ability to define new products and strategies in an ambiguous space and execute from ideation and multi-quarter roadmaps through go-to-market and adoption.
• Deep understanding of identity and first-person data, how advertisers establish objectives and deploy tactics, and how they evaluate outcomes across awareness, consideration, intent, conversion, and long-term value.
• Experience working with engineering, data science, analytics, research, or PMM cross-functional teams and a strong ability to empathize with, anticipate the needs of, and collaborate with a diverse set of stakeholders.
• Strong quantitative judgment and understanding of attribution, incrementality, experimentation, brand lift, conversion lift, and measurement tradeoffs.
• Deep understanding of business metrics and tradeoffs in the context of online platforms or multi-sided ecosystems.
• Preferred but not required: Experience with creator, influencer, branded-content, social, video, commerce, or organic-and-paid measurement.
• Preferred but not required: Experience building advertiser-facing measurement products or working with advertisers, agencies, creators, marketing science teams, or measurement partners.
• Preferred but not required: Experience designing, running, or analyzing incrementality or lift experiments.
• Bachelor’s degree in a relevant field such as Computer Science, or equivalent experience

In-Office Requirement Statement:

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.