Staff Marketing Data Scientist

SoFi; Frisco (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

SoFi is seeking a Staff Data Scientist to join the Marketing Data Science (MDS) team in Frisco, TX. You will lead end-to-end Direct Mail campaigns and manage offshore teams while collaborating with channel owners to optimize audiences and ROI.

The role requires strong SQL, Python, Tableau, and Airflow skills, with a background in experimentation and statistical modeling. This position is on-site in Frisco with the SoFi DM focus across lending, checking & savings, and SMB loans.

Qualifications

• Bachelor's degree in a quantitative field required; Master's preferred.
• 8+ years of relevant marketing experience in financial services with a DM focus.
• Proficiency in SQL, Python, and Tableau.
• Experience building data pipelines with Airflow; Snowflake preferred.
• Demonstrated experience with experimentation and hypothesis testing.
• Knowledge of statistical modeling or machine learning is a plus.
• High curiosity, quick learner, and strong cross-functional collaboration.

Responsibilities

• Lead end-to-end Direct Mail campaigns, including PS and ITA across products.
• Define data sources and logic, execute code, validate results, and ingest files.
• Manage offshore team; liaison between onshore and offshore teams.
• Collaborate with channel owners to optimize audiences and ROI.
• Support ad-hoc campaigns and analytics requests beyond BAU.
• Work with partners to explore new data, models, and ideas.
• Measure ROI and provide data-driven recommendations.
• Translate business objectives into actionable data tactics.
• Present clear narratives to senior management.

Skills

SQL

Python

Tableau

Airflow

Snowflake

Experimentation

Statistical modeling

Machine learning

Education

Bachelor's degree in a quantitative field

Master's degree preferred

Job description

Role

SoFi is seeking a highly motivated Staff Data Scientist to join the Marketing Data Science (MDS) team. The MDS team plays a crucial role in enabling data‑driven decisions across SoFi’s Marketing organization through robust analytics, modeling, experimentation, and measurement.

This role focuses on supporting the development and execution of top‑tier marketing strategies specifically within the Direct Mail (DM) channel. The DM channel is a key driver of revenue and new account acquisition for SoFi, encompassing all lending products, Checking & Savings, Small Medium Business Loans, and future products.

What you’ll do

• Lead the end‑to‑end Direct Mail (DM) campaigns, including pre‑screened (PS) and invitation‑to‑apply (ITA) across products. This encompasses identifying the underwriting, marketing and suppression rules, clearly defining the data source and logic, executing the code, validating the result and file ingestion, managing the approval process and tracking the campaign performance.
• Ensure a clear understanding of campaign schedules and deliverables. Diligently manage the status of each step, noting any dependencies, delays, or challenges. Escalate issues to business partners or upper management as necessary and propose actions for resolution.
• Manage the offshore team, providing project assignments, technical guidance, and coaching. Act as the key liaison between onshore and offshore teams, translating onshore needs, coordinating campaign execution and validation, and collaborating on performance analysis and readouts.
• Partner with channel owners and marketing managers to develop strategies for optimizing and expanding target audiences, improving conversion rates, and maximizing return on investment (ROI).
• Support ad‑hoc campaign execution or analytics requests outside of the BAU schedule, demonstrating flexibility to accommodate business needs, focusing on solutioning, and finding ways to optimize efficiency and cost.
• Work with Bureau and 3rd party partners to explore new data, models or ideas to drive business growth besides campaign execution.
• Proactively measure and analyze the effectiveness and ROI of marketing campaigns and strategies, providing data‑driven recommendations and driving informed actions.
• Translate complex business objectives into actionable, data‑driven tactics and campaigns that deliver immediate results and build a strong foundation for sustained growth.
• Convert complex data into clear, compelling narratives and concise presentations to inform and guide senior management decision‑making.

What you’ll need

• Bachelor’s degree in Computer Science, Math, Physics, Engineering, or a quantitative field required; Master’s degree preferred.
• 8+ years of relevant marketing experience in the financial services industry, with a focus on pre‑screened/pre‑approved campaigns.
• Proficiency in SQL, Python, and Tableau.
• Experience building data pipelines with Airflow, preferably in Snowflake.
• Demonstrated experience with experimentation and hypothesis testing.
• Knowledge of statistical modeling or machine learning is a plus.
• High intellectual curiosity and a quick learner of new technical skills.
• Ability to initiate and drive projects independently to completion, and ability to clearly communicate technical information to diverse audiences.
• Strong relationship‑building and collaborative skills.
• Ability to thrive in a dynamic, cross‑functional environment with keen attention to detail.

Compensation & Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

Equal Employment Opportunity

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [e-mail].

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.