Staff Machine Learning Engineer, Ads Measurement Modeling

Reddit, Inc.; San Francisco (CA); On-site; USD 230,000 - 322,000; Full time

Benefits offered by this job

Healthcare benefits

401k with match

Global benefits program

Family planning support

Gender-affirming care

Mental health support

Flexible vacation & volunteer time off

Parental leave

Job summary

Reddit, Inc. is seeking a Staff ML Engineer for Ads Identity Modeling in San Francisco. You will define the long-term direction, drive architecture evolution, and champion ML/AI innovation across cross‑org collaborations to power identity resolution in our ads platform.

Lead end‑to‑end ML workflows, from data ingestion to deployment, while ensuring privacy compliance, scalability, and efficient trade-offs between latency and prediction quality. Collaborative leadership is essential.

Qualifications

• 7+ years of software engineering, with 3+ years focused on ML-driven systems at scale.
• Experience architecting ads measurement modeling solutions using advanced ML techniques.
• Proficiency with identifiers used in identity resolution and their privacy implications.
• Strong knowledge of ML frameworks (TensorFlow, PyTorch) and feature engineering.
• Experience with large-scale data processing in distributed systems (Spark, Kafka, Beam, Flink).
• Demonstrated cross-functional leadership and ability to influence stakeholders (product, data science, privacy, legal).
• Excellent communication, mentoring, and collaboration skills for long-term identity resolution vision.

Responsibilities

• Lead the technical strategy and architecture for ads identity modeling solutions and related models.
• Design and train scalable ML models with accuracy, scalability, and privacy in mind; balance complexity, latency, and quality.
• Oversee end-to-end ML workflows from data ingestion to deployment, optimizing performance and cost.
• Partner with cross-functional teams to define roadmaps and long-term goals.
• Establish engineering best practices, data governance, and code quality standards.
• Mentor junior engineers and foster a culture of innovation and knowledge sharing.

Skills

ML at scale

Identity modeling

Data architecture

TensorFlow/PyTorch

Distributed systems

Cross-functional leadership

Communication & mentoring

Tools

Spark

Kafka

Beam

Flink

Job description

Reddit is a community of communities. It's built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet's largest sources of information. For more information, visit www.redditinc.com.

Reddit has a flexible first workforce!

The Ads Measurement Org is dedicated to enhancing the efficiency and user-friendliness of our advertising platform. The Measurement Modeling team owns all the Machine Learning solutions for Ads Measurement, including Identity Matching, Identity Graph, Utility Enhancement for Ads Privacy, Modeled Conversion, and new Measurement Modeling Initiative. As a critical and complex part, in Identity Modeling, we are building new advanced machine learning solutions. The space resides in intersection of ads stack that interacts with various upstream and downstream systems, it serves critical business needs for monetization and consumer as well, including Measurement & Reporting, Experimentation, Personalization, Delivery, and Safety etc, requires major XFN as well as cross team/org collaborations.

We are looking for an IC5 Staff ML Engineer of Ads Identity Modeling, to define long term direction and drive architecture evolution, be responsible for engineering quality and enforce best practice, lead new exploration and cross-org collaboration in new modeling initiatives, and champion ML/AI innovation to ensure the solutions utilize SOTA ML technology. Our diverse group of engineers, product managers, data scientists, and ads specialists is excited to welcome you on board!

Minimum Qualifications

• 7+ years of professional software engineering experience, with at least 3+ years focused on ML-driven systems at scale
• Demonstrated experience architecting and building ads measurement modeling solutions leveraging advanced machine learning techniques
• Strong knowledge of various identifiers (cookies, hashed emails, phone numbers, IP addresses, user agents) and their use in identity resolution
• Proficiency in machine learning frameworks (e.g., TensorFlow, PyTorch) and libraries for feature engineering, model training, and inference
• Solid understanding of large-scale data processing, distributed computing, and data infrastructure (e.g., Spark, Kafka, Beam, Flink)
• Proven technical leadership in cross-functional settings, driving architectural decisions and influencing stakeholders (product, data science, privacy, legal)
• Excellent communication, mentoring, and collaboration skills to align teams on a long-term vision for identity resolution

Responsibilities

• Lead the technical strategy and architecture for our company's ads identity modeling solutions and other related ads measurement models
• Design and train advanced ML models while ensuring accuracy, scalability, and compliance with privacy requirements, managing trade-offs between complexity, latency, and prediction quality
• Oversee end-to-end ML workflows—from data ingestion and feature engineering to model training, evaluation, and deployment—optimizing for performance and cost
• Partner with cross-functional teams (e.g., product management, data science, platform engineering, privacy, legal) to define the roadmap and set long-term goals
• Establish engineering best practices, code quality standards, and data governance guidelines to ensure maintainability and trustworthiness of the identity graph
• Mentor and coach junior engineers, fostering a culture of innovation, technical excellence, and knowledge sharing across the organization

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave

Pay Transparency

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$230,000—$322,000 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.