Staff Data Scientist, Marketing

Diiirect Inc.; Northern (KY); Hybrid; USD 217,000 - 304,000; Full time

Benefits offered by this job

Comprehensive Healthcare Benefits and

401k with Employer Match

Global Benefit programs

Family Planning Support

Gender‑Affirming Care

Mental Health & Coaching Benefits

Flexible Vacation & Paid VolunteerTime

Generous Paid Parental Leave

Job summary

Reddit is seeking a Staff Data Scientist to lead marketing intelligence, shaping how we measure and optimize marketing spend for both B2B advertisers and B2C growth. You will own long-term strategy, develop advanced analytics, and influence senior leadership with rigorous analyses.

You will collaborate with Marketing, Growth, and Finance, translate insights into actionable budget shifts, and mentor the team to raise the bar on statistical rigor and production-grade data pipelines.

Qualifications

• Advanced degree in statistics, economics, mathematics, or related quantitative field.
• For MS holders: 10+ years in marketing science, growth data science, or econometrics.
• For PhD holders: 6+ years of industry experience.

Responsibilities

• Set the 2–3 year technical roadmap for marketing measurement and the North Star metrics.
• Build and refine MMM and MTA systems to quantify marketing impact.
• Bridge B2B and B2C growth through unified marketing frameworks.
• Lead design of always-on incrementality testing and geo-holdout experiments.
• Collaborate with Marketing, Growth, and Finance to translate data insights into budgets.
• Mentor junior scientists and set high standards for code quality and statistical rigor.

Skills

Python

SQL

Marketing science

MMM

Incrementality testing

Causal inference

Lead scoring

Education

Master’s or Ph.D. in quantitative field

Job description

Location: At Reddit we continue to grow our teams with the best talent. We're completely remote friendly.

Team Description

The Marketing Science team at Reddit leverages data to maximize the impact of Reddit’s own marketing investments. We serve as the engine behind our growth, using advanced experimentation, causal inference, and econometrics to understand what drives users to Reddit and what brings advertisers to our platform. We work at the intersection of brand building and performance marketing, ensuring every dollar spent is an investment in the long-term health of our ecosystem.

Role Description

Reddit is looking for a highly experienced Staff Data Scientist to lead the strategy and technical execution of our Marketing Intelligence efforts. In this role, you will be the primary architect of how we measure and optimize Reddit’s marketing spend. You will focus on two critical flywheels: B2B Marketing (acquiring and retaining advertisers) and B2C Growth (acquiring and engaging new Redditors).

This is a high-autonomy, high-impact role where you will set the long-term strategic goals for Reddit’s marketing measurement, influencing senior leadership and defining how we value our brand and performance efforts.

Responsibilities

• Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement. Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget.
• Optimize Marketing ROI: Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend.
• Bridge B2B & B2C Growth: Design unified frameworks to optimize marketing aimed at both new advertisers (driving revenue) and new users (driving engagement), identifying synergies where brand awareness for one fuels growth for the other.
• Advance Causal Inference & Experimentation: Lead the design of complex "always-on" incrementality testing and geo-holdout experiments. Develop methodologies to measure the long‑term "halo effect" of brand marketing on organic growth.
• Lead Through Influence: Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts.
• Be the Technical Guide for the Team: Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization.

Minimum Qualifications

• Education: Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field.
• Experience:
  • For M.S. holders: 10+ years of industry experience in marketing science, growth data science, or econometrics.
  • For Ph.D. holders: 6+ years of industry experience.
• Domain Expertise: Deep understanding of the marketing ecosystem, including hands‑on experience with Marketing Mix Modeling (MMM), Incrementality Testing, and Customer Lifetime Value (LTV) prediction.
• Technical Skills: Advanced proficiency in Python or R and SQL. Experience building production‑grade data pipelines and using machine learning for predictive modeling (e.g., churn prediction, lead scoring).
• Strategic Communication: Proven track record of influencing C‑suite stakeholders and "translating" complex statistical concepts into business strategy.
• Adaptability: Experience working in fast‑paced environments where you must navigate ambiguity and build frameworks from the ground up.

Preferred Qualifications

• Experience with Bayesian structural time series or causal inference libraries.
• Previous experience in a high‑growth marketplace or social media platform.
• A passion for the Reddit community and an understanding of our unique "Ads‑as‑Content" philosophy.

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender‑Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave

#LI-REMOTE

Pay Transparency

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:$217,000—$303,900 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment‑Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.