Sr Technical Marketing Manager - Alliances & Competitive Strategy

Jobicy; United States; Remote; USD 195,000 - 212,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) matching

Flexible PTO

Job summary

Obsidian Security is seeking a Sr Technical Marketing Manager – Alliances & Competitive Strategy to own two high-impact narratives: partner-enabled GTM and competitive positioning. You will collaborate with product, engineering, and sales to shape joint value propositions and drive enablement across alliances and field teams.

The role requires 8+ years in cybersecurity or enterprise software marketing, a hands-on approach, and the ability to deliver technical content such as architecture

Qualifications

• 8+ years in product, technical, or partner marketing in cybersecurity or enterprise software.
• A competitive strategist with experience building compete programs.
• Experience in technology alliance marketing and co-sell motions.

Responsibilities

• Own the Alliance Narrative: develop joint positioning, messaging, and better-together value propositions with strategic technology alliances.
• Lead product marketing for joint launches, co-marketing campaigns, and alliance field moments across teams.
• Own Competitive Intelligence: build and maintain the compete program, win/loss insights, and battlecards for sales and leadership.
• Develop technical marketing content (architecture narratives, briefs, blogs, webinars, demos) to prove differentiation.
• Collaborate with Product and Engineering to translate platform architecture into durable “why” for buyers and partners.

Skills

Alliance marketing

Technical product marketing

Competitive intelligence

Go-to-market

Sales enablement

SaaS security

Job description

Obsidian Security# Sr Technical Marketing Manager – Alliances & Competitive StrategyReview the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.Apply for this job View companyRemote from: USASalary: USD 195k–212k / yrDepartment: Marketing & SalesEmployment: Full TimeExperience: DirectorPublished: 27 Oct 2026Apply before: 27 Nov 2026Listing views: 162Application actions: 3Application toolkit## Make your next move.Prepare your resume, explore your fit, and draft a cover letter for this opportunity.AI Summary## The role, at a glance.This senior individual contributor role leads technical alliance marketing and competitive strategy for a SaaS security platform. It develops joint value propositions, launches, co-marketing programs, marketplace and co-sell enablement, and partner-facing sales materials. The position also owns competitive intelligence, translating product architecture, market signals, and win/loss findings into battlecards, technical content, and differentiated positioning. Success requires deep cybersecurity product-marketing expertise, strong alliance GTM experience, and the ability to align Product, Engineering, Sales, executives, and strategic partners. The role is remote within the United States and is designed for an experienced marketer who can operate strategically while producing hands-on deliverables.## Role DNAA quick view of the complexity, pace, ownership and collaboration implied by the job description.### Job Complexity5/5EasyHard### Pace & Pressure5/5RelaxedFast-paced### Autonomy Level5/5GuidedFull ownership### Communication Load5/5IndependentCollaborative**AI insight**The role combines two high-impact, technically demanding functions: alliance marketing and company-wide competitive intelligence. It requires independent strategic judgment, credible understanding of security architecture, and rapid coordination across internal teams and external technology partners.## Salary analysisEstimated compensation compared with the broader US market for similar roles.Estimated job median (per year)**$203,500**US market range (period not specified)**$175k–$230k****AI insight**Salary comparison is unavailable: the pay periods are unspecified or differ, or salary amounts are unavailable. Market figures are AI estimates. Regenerate the analysis to obtain a market estimate with an explicit period.## Core skillsSkills and capabilities most closely associated with this opportunity.Technical product marketingCybersecurityAlliance marketingCompetitive intelligencePositioning and messagingPartner enablementCo-marketing campaignsGo-to-market strategySales enablementSaaS security**Sample interview questions**Opportunity details## About this role.Obsidian Security is the leading SaaS security platform, trusted by global enterprises like Snowflake, T-Mobile, and Algolia. We protect 200+ organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealand, including many of the world’s largest Fortune 1000 and Global 2000 companies.Founded in 2017 and backed by top investors like Greylock, Obsidian was built to close a critical gap: securing SaaS apps where business happens—Microsoft 365, Salesforce, and hundreds more. The company does this by offering a complete SaaS security platform to reduce risk, detect and respond to threats, and prevent breaches at the source. Obsidian was built by leaders who redefined endpoint and identity security at CrowdStrike, Okta, Cylance, and Carbon Black. Now, they’re transforming how SaaS is secured.With AI driving rapid SaaS growth and complexity, agentic AI tools gain privileged access to sensitive data through integrations, creating new risks most security tools miss. Obsidian uniquely detects anomalous OAuth token activity and manages integration risks. Major announcements are on the horizon. Recognizing that SaaS security needs to evolve, Obsidian enables growing organizations to start with a lightweight, prevention-focused browser extension and expand coverage over time.With global momentum, a growing partner ecosystem including SentinelOne, Databricks, and Google Cloud, and a major fundraise ahead, Obsidian is scaling rapidly toward long-term growth and IPO readiness.We are hiring a Sr Technical Marketing Manager – Alliances & Competitive Strategy to own two of the highest-leverage narratives at Obsidian: why we are better together with our strategic partners, and why our architecture solves problems no one else can.This role sits at the intersection of alliances marketing and technical product marketing, and it owns competitive intelligence for the company. You will define how Obsidian shows up alongside our strategic technology alliances, building the joint value propositions, launch narratives, and enablement that turn partnerships into pipeline and supporting the GTM models that bring those alliances to market. At the same time, you will go deep with Product and Engineering to understand how the platform works, from our knowledge graph to our data depth and detection architecture, and elevate that “how” into a durable “why”: why Obsidian is uniquely positioned to secure third-party applications and AI agents where alternative architectures structurally fall short.You will be the positioning authority the field, our partners, and our executives turn to for evidence-based answers on how we win, both in architecture and in direct competition.This is a senior individual contributor role for someone who can think strategically, move quickly, and help shape how we scale both partner marketing and competitive positioning at Obsidian.**What you’ll accomplish**Own the Alliance Narrative* Develop joint positioning, messaging, and better-together value propositions for strategic technology alliances* Build messaging that helps customers understand when and why to adopt Obsidian alongside partner platforms, and helps alliance partners position Obsidian with clarity and conviction* Lead product marketing for joint launches, co-marketing campaigns, and major alliance field moments, coordinating across alliances, product, and marketing teams* Support the GTM models behind each alliance, including marketplace, co-sell, and integration motions, with the positioning, content, and enablement they need to perform* Create enablement that alliance sellers actually use: solution briefs, pitch decks, objection-handling guides, and co-branded campaign materials* Drive co-marketing programs with strategic alliances that deliver measurable pipeline contribution and deal accelerationOwn Competitive Intelligence & Technical Positioning* Own the competitive intelligence function: monitor competitor products, architectures, disclosures, and market signals, and distill them into succinct, actionable guidance for sales, product, and leadership* Build and maintain the compete program, including battlecards, compete decks, objection handling, and win/loss insights, that gives the field and partners clear evidence for why Obsidian wins* Elevate “how we do things” into “why it matters”: articulate why Obsidian’s architecture solves problems that point tools and adjacent platforms cannot* Develop technical marketing content such as architecture narratives, technical briefs, blogs, webinars, and demos that proves differentiation rather than asserting it* Bring competitive and market insights back into product, alliances, and executive planning to sharpen roadmap framing and GTM strategy**About You*** Technical to the core, fluent in the “why.” 8+ years in product, technical, or partner marketing in cybersecurity or enterprise software, ideally with a hands-on technical background.* A competitive strategist. You have built compete programs and turn competitor analysis and win/loss data into positioning the field trusts. You know the difference between a feature comparison and a structural advantage.* Experienced in technology alliance marketing. You have built better-together narratives, joint launches, and enablement with strategic technology partners, and understand marketplace, co-sell, and integration GTM motions.* Fluent in the cybersecurity buyer. You know how security leaders evaluate and buy, and how to help alliance partners have that conversation on Obsidian’s behalf.* Strategic, hands-on, and collaborative. You see the big picture but are comfortable writing, building, and shipping the work yourself, and you align alliances, sales, product, and engineering without owning all the decisions.**Employee Benefits**Our competitive benefits packages are designed to support our employees’ well-being, both at work and at home. Our US based employees enjoy:* Competitive compensation with equity and 401k* Comprehensive healthcare with dental and vision coverage* Flexible paid time off and paid holiday time off* 12 weeks of new parent or family leave* Personal and professional development resourcesFor more details on our US benefits, or for information on our international benefits, please see here.**Pay Transparancy**Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is eligible for equity awards and may be eligible for sales commission or incentive compensation based on the role or function within the company.At Obsidian, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation, please contact [e-mail] collected and processed as part of any job applications you choose to submit is subject to Obsidian’s Applicant Privacy Policy.Base Salary Range$195,000—$212,000 USD