Sr. Strategist, Engagement Incentives

GEICO; Annapolis (MD); Remote; USD 122,000 - 190,000; Full time

Job summary

GEICO seeks a Sr. Strategist, Engagement Incentives to drive campaigns for its Independent Agent Sales team. You will report to the Director, Agency Sales Engagement Strategy and shape programs to boost product adoption, brand trust and agent preference across the GEICO network.

The role requires collaboration with product, sales and platform leads, plus design of micro-incentives, events and measures to track impact. Remote with travel up to 5% and flexible office options.

Qualifications

• 7+ years of experience in marketing, communications or sales strategy.
• Bachelor's degree in business, marketing, communications, or related field.
• Executive communication skills (writing, influencing, presenting) and collaboration with internal stakeholders.
• Proven track record of translating sales strategy into results.
• Attention to detail and adaptability amid changing priorities.

Responsibilities

• Collaborate with product, sales and platform leadership to define objectives and success measures.
• Design and deploy engagement campaigns and incentive programs that drive adoption and trust.
• Plan and deploy off-the-shelf agent challenges to influence agent behavior.
• Coordinate GEICO IA surprise and delight campaigns and supporting efforts.
• Create an agent superlatives program to recognize top performers.
• Develop daily engagement content and perks for agents.
• Experiment with events to boost registration and attendance.
• Present as SME for live and on-demand events.
• Monitor opportunities to improve program experience.

Skills

Marketing strategy

Executive communication

Stakeholder collaboration

Sales strategy to results

Attention to detail

Education

Bachelor's degree

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO seeks a highly motivated and experienced

Sr. Strategist, Engagement Incentives

to join our Independent Agent Sales team. The successful candidate will directly report to the Director, Agency Sales Engagement Strategy and will be responsible for strategic planning, creation, implementation and management of content, programs and experiences that encourage earlier and broader product adoption, brand trust and preference for GEICO. This role will have a direct impact on GEICO's market share across its entire network of independent agent partners.

RESPONSIBILITIES:

• Collaborate with product, sales and platform leadership to define objectives and success measures, then design engagement campaigns, partnership programs and unique experiences that deliver against business priorities.
• Plan, build, deploy, measure and iterate on micro-incentive campaigns to drive deeper agent attention, engagement, production, trust and preference across all three sales deployments using programs, broad reach campaigns, tools, incentives, and virtual experiences.
• Build and consult on off-the-shelf agent challenges for BDs/AOMs to leverage to change agent behavior
• Plan and deploy a GEICO IA surprise and delight program and support campaigns
• Design and implement an agent superlatives program to recognize top individual achievers and help set goals and expectations for new agents.
• Design and manage daily engagement content and perks
• Test ways to drive higher registration, attendance and engagement in virtual events
• Serve as subject matter expert and presenter for live and on-demand events.
• Regularly monitor, collect and elevate opportunities to improve program experience.

QUALIFICATIONS:

• 7+ years of experience as a marketing, communications or sales strategist.
• Bachelor's degree in business, marketing, communications, or a related field
• Executive communication skills (writing, influencing, persuading, presenting) and a strong ability to collaborate and build relationships with internal stakeholders from corporate headquarters to regional to individual office locations
• Proven track record of successfully developing and translating sales strategy into results.
• Attention to detail and ability to adapt to ongoing change.

PREFERRED QUALIFICATIONS:

• 5+ years of experience designing and implementing programs designed to drive loyalty, trust, and deeper engagement.

LOCATION :

Remote with travel up to 5% (events, sales conference)Opportunity to work in available office space at a regional GEICO office, not required

Annual Salary

Annual Salary$121,975.00 - $189,625.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company:

Protecting customers through life's twists and turns with innovation and integrity.

Great Careers:

Personalized development programs, mentorship, and certification assistance.

Great Culture:

Inclusive and collaborative culture rooted in shared success.

Great Rewards:

Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.