Sr. Specialist, Employer Branding & Digital Content

Banfield Pet Hospital; Vancouver (WA); Hybrid; USD 92,000 - 116,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Mental health resources

Job summary

Banfield Pet Hospital in Vancouver, WA seeks a Recruitment Marketing professional to shape our employer value proposition, craft campaigns, and manage content across channels to attract top talent. You will lead localized campaigns, evolve our career site, and partner with marketing, EI&D and talent acquisition to engage candidates.

You will analyze data, report results, and drive social media thought leadership.

Qualifications

• Bachelor's degree or equivalent in HR, marketing, communications, or related field.
• 3+ years Talent Acquisition or Digital Marketing experience.
• Experience in national/local recruitment marketing strategy and programmatic advertising.
• Experience with careers website, ATS, landing pages, email campaigns and digital assets.

Responsibilities

• Live and exemplify Banfield's Five Principles of Mars.
• Deliver targeted localized recruitment campaigns.
• Partner with marketing, corporate affairs, EI&D and TA teams.
• Evolve Banfield’s employer brand and EVP with stories.
• Manage content creation and publication across channels.
• Lead paid recruitment digital marketing and measure effectiveness.
• Report metrics and seek to improve engagement.
• Coordinate industry events and thought leadership on social media.

Skills

Employer branding

Content creation

Campaign management

Data analysis

Stakeholder management

Education

Bachelor’s degree in HR, Marketing, Communications, or related field

Tools

ATS

Programmatic advertising

Job description

This position requires on-site presence in Vancouver, Washington, with a hybrid work schedule (3 days/week).

Summary and Qualifications

Support our recruiting team hire talent by making our employer value proposition clear to our prospects and candidates.

Work on projects big and small to develop and create strategy, implement campaigns and get into the details of the metrics to assess success on a number of levels.

Facilitate associate storytelling, craft print and digital content, develop national and localized campaigns, evolve our career website, and be a champion of all items relating to our employer brand.

Essential Responsibilities and Tasks

• Live and exemplify the Five Principles of Mars, Inc. within self and team.
• Collaborate with recruiters and agency partners to deliver highly- targeted localized campaigns to drive interest in, and applications to, open roles at Banfield.
• Build relationships and influence with business partners such as, marketing, corporate affairs, EI&D and talent acquisition teams.
• Partner with internal stakeholders to redefine and adopt Banfield’s evolving employer brand and employee value proposition - bringing Banfield associates stories to life for candidates in a compelling way.
• Manage cross-format content creation, research, scheduling, and publication/delivery across all channels (career site, LinkedIn, Glassdoor, social media, Industry partners etc.).
• Lead paid recruitment digital marketing channels: use data to rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals.
• Stay in tune with competitive landscape, industry trends and identify opportunities to invest in employer branding opportunities (conference sponsorships, new platforms, etc.).
• Manage data reporting and identify actionable insights; analyze and share metrics for all programs/channels and continuously seek to improve engagement.
• Continually identify and act on opportunities for ways to evolve Banfield’s employer brand and candidate experience through innovative solutions.
• Assist with coordinating industry, student and recruitment events (i.e., industry conferences, open houses, career fairs, and recruitment training).
• Actively share thought leadership on social media, influencing social media growth through daily channel engagement.
• Keep up to date of next-generation sources of and approaches for generating pipelines.
• Track budget and recruitment marketing calendar.
• Have a thorough understanding of the Banfield Employer Value Proposition, promote the brand as an employer of choice to both internal and external audiences.
• Other job duties as assigned.

Special Working Conditions

• Ability to work at a computer for long periods of time.
• Project timelines and work volume/deadlines may often require more than 40 hours per week to complete essential duties of this job.
• Must have mental processes for reasoning, remembering, mathematics and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
• Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.
• Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 50 pounds.
• Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
• The noise level in the work environment is normally moderate.
• Environment where pets are present.

Experience, Education and/or Training

• Bachelor’s degree in Human Resources, Business Administration, Communications, Advertising, Marketing, Digital Design or a similar discipline is required, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
• Three years Talent Acquisition, Marketing, or Digital Marketing Experience is required.
• Experience in national and localized recruitment marketing strategy (i.e. media buy, content development, programmatic advertising, tracking and reportings) is required.
• Experience with successful oversight of careers website, ATS and systems integration, building landing pages, email campaigns, and other digital assets are required.
• Experience developing reports, analyzing, and making decisions off of data is required.

The pay range for this role is $92,400 - $115,500.

The pay range listed reflects a general hiring range for the area, with the specific rate determined based on the candidate’s experience, skill level, abilities, and education, and may vary depending on location and schedule.

Benefits

Here at Banfield, we prioritize your well-being and professional growth by offering a comprehensive total rewards package, including health, wellness, and financial support for you, your family, and even your pets. Check out some of our “Meow-velous” benefits:

• Comprehensive Medical, Dental, and Vision Insurance: Enjoy peace of mind knowing your health and wellness are our top priorities. We've got your essential medical, dental, and vision care covered.
• Generous Retirement Plans (401(k) and Roth): Invest in your future and enjoy a generous company match to help you build a secure financial future.*
• Paid Time Off and Holidays: Take a break, recharge your wellbeing, and celebrate days of personal significance with paid time off and holidays.*
• Top-Tier Mental Health and Wellbeing Resources: Your mental health matters. Access our industry-leading resources, including free coaching and counseling sessions, to support your overall wellbeing and help you thrive.*
• Associate Life Insurance (company-paid) & Supplemental Life Insurance: Protect your loved ones with our company-paid Associate life insurance and have the option to purchase additional coverage for extra peace of mind.
• Company-Paid Short- and Long-Term Disability: Feel secure knowing that if you face a temporary or long-term disability, you’ll have financial protection.
• Flexible Spending Accounts (FSA): Save on healthcare and dependent care expenses by setting aside pre-tax money. It's a smart way to manage your budget and take care of your needs.
• Health Savings Account (HSA): Make the most of your healthcare dollars with a tax-advantaged HSA, allowing you to pay for medical expenses with pre-tax funds.
• Paid Parental Leave: We support growing families with paid parental leave for both birth and adoption, giving you precious time to bond with your new family addition.
• Continuing Education Allowance (for Eligible Positions): Banfield is committed to supporting the professional growth of our Associates. This allowance provides financial assistance to pursue continuing education opportunities.*
• Back-Up Child and Elder Care & Family Support Resources: When life's unpredictable moments arise, our backup care and family support benefits provide the help you need to keep things running smoothly.*
• Fertility and Family Building Support: We're here for you on your journey to parenthood, offering comprehensive support for fertility treatments and family-building options.
• Digital Exercise Therapy: Stay active and healthy with our digital exercise therapy program, designed to fit your busy lifestyle, and keep you moving.
• Voluntary Protection Benefits: Get peace of mind with protection against the unexpected. You can purchase coverage to help support you financially during hospital stays, critical illness, and accidents.*
• Legal Plan: Gain extra peace of mind with our affordable and accessible legal plan which includes coverage for a wide range of legal needs.*
• Identity Protection: Identity Protection helps safeguard your personal information by alerting you to suspicious activity and providing support if your information is stolen.*
• Commuter Benefits: Say goodbye to commuting stress with our commuter benefits, making your daily journey more convenient and cost-effective.*
• Three Free Optimum Wellness Plans for Pets: We care about your furry friends too! Enjoy three free wellness plans to ensure your pets receive the best preventive and general care.*
• Exclusive Discounts: Unlock a world of savings with our wide variety of exclusive discounts on products and services, making life more affordable and enjoyable.*

Benefits eligibility is based on employment status. Full-time (FT) Associates are eligible for all benefit programs; Part-time Associates are eligible for those benefits with an asterisk (*).

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

Banfield Pet Hospital® strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. Banfield Pet Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. Banfield Pet Hospital complies with all applicable federal, state and local laws governing nondiscrimination in employment in every Banfield location. #FT