Sr. Social Media Manager

Masterclass; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote-first workforce

Collaborative spaces in San Francisco

Job summary

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy for Certificates and broader social, partnering with Creative, Marketing, GTM, and cross‑functional teams to drive relevant, scalable content. You will grow engaged audiences on LinkedIn, Instagram, and YouTube, turning performance insights into smarter storytelling and collaborative campaigns.

This remote‑first role offers scope to shape AI‑driven social workflows as the business grows.

Qualifications

• 7+ years owning organic social for a recognized brand.
• Deep expertise across LinkedIn, Instagram, and YouTube, especially LinkedIn for professional audiences.
• Balanced strategy and hands-on execution skills.
• Data-driven with insights guiding content and strategy.
• Strong cross-functional collaboration in fast-paced environments.

Responsibilities

• Own the end-to-end organic social strategy and execution for MasterClass, from campaign kickoff and content development through launch, publishing, and optimization.
• Develop and manage social content primarily across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience.
• Partner closely with Creative, Marketing, GTM, and other cross‑functional teams to develop compelling social concepts and ensure social is integrated throughout campaign planning and execution.
• Use social performance data and audience insights to continuously refine content, formats, and channel strategy, clearly communicating learnings and recommendations to stakeholders.
• Contribute to evergreen and ad‑hoc MasterClass social initiatives while helping develop AI-enabled frameworks and workflows that make our social organization more creative, effective, and efficient.

Skills

7+ years social media experience

LinkedIn

Instagram

YouTube

Strategy & execution

Data-driven

Cross-functional collaboration

Job description

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states.

We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to MasterClass

Snapshot of the Role:

As Senior Social Media Manager, you’ll help shape how MasterClass shows up across social, with a particular focus on bringing MasterClass Certificates to life for professional audiences. You’ll own the end-to-end organic social strategy and execution for Certificates—from campaign kickoff and creative development through launch, optimization, and ongoing storytelling—while also contributing to evergreen and broader brand social initiatives.

This is a highly collaborative and hands‑on role for someone who loves moving between big‑picture strategy and execution. You’ll partner closely with Creative, Marketing, GTM, and cross‑functional teams to build social programs that grow engaged audiences, strengthen the MasterClass brand, and turn performance insights into smarter content. You’ll also have the opportunity to help define how we use AI to evolve our social workflows and creative process as the business grows.

What You Will Do:

• Own the end-to-end organic social strategy and execution for MasterClass, from campaign kickoff and content development through launch, publishing, and optimization.

• Develop and manage social content primarily across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience.

• Partner closely with Creative, Marketing, GTM, and other cross‑functional teams to develop compelling social concepts and ensure social is integrated throughout campaign planning and execution.

• Use social performance data and audience insights to continuously refine content, formats, and channel strategy, clearly communicating learnings and recommendations to stakeholders.

• Contribute to evergreen and ad‑hoc MasterClass social initiatives while helping develop AI-enabled frameworks and workflows that make our social organization more creative, effective, and efficient.

About You (Requirements):

• You have a proven track record of 7+ years owning organic social for a recognized brand, with experience building and growing engaged audiences.

• You bring deep expertise across LinkedIn, Instagram, and YouTube, particularly LinkedIn and content for professional audiences.

• You’re equally comfortable with strategy and hands‑on execution, moving seamlessly from big‑picture thinking to bringing ideas to life.

• You’re data-driven, using social performance and audience insights to inform content, formats, and strategy.

• You’re a strong cross‑functional collaborator who thrives in fast‑paced environments, stays close to internet culture and trends, and can translate them into relevant, brand‑appropriate content.

• This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, OR, PA, TN, TX, UT, WA or Ontario and British Columbia, Canada.

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.