Sr. Social Media Analyst (Temporary)

Gmr Marketing; United States; On-site; USD 69,000 - 96,000; Full time

Job summary

GMR Marketing is seeking a Temporary Sr. Social Media Analyst to support influencer and social media programs for a major retail client. The role emphasizes analytics, measuring organic and paid campaigns, and translating data into actionable insights.

The position is temporary through January 2027, with an hourly rate of $50–$70, and requires strong measurement, analytical, and vendor-management capabilities to inform strategy and campaign performance.

Qualifications

• Design measurement frameworks reflecting platform metrics and tool strengths.
• Deep analysis of social audits and influencer performance to derive actionable learnings.
• Assess influencer impact on culture, equity, and community trust.
• Create reports showing campaign performance and trends for clients.
• Monitor real-time sentiment to flag potential crises.
• Evaluate and onboard vendors to ensure value.

Responsibilities

• Create visually stunning and intuitive reports detailing campaign performance and patterns.
• Track metrics and talent performance over time to identify trends.
• Present insights to clients and leadership with clear recommendations.
• Collaborate with strategy to inform measurement benchmarks and KPIs.

Skills

Measurement Lead

Highly Analytical

Creator Intelligence

Project Management

Social Listening

Vendor Management

Job description

ABOUT GMR MARKETING

We are the Experience Agency Making Unforgettable Stories Born of Humanity

EXPERIENCE.

The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same.

NOT JUST EXPERIENTIAL. EXPERIENCE.

The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget.

NOT JUST TELLING. MAKING.

The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget.

NOT JUST CONSUMERS. HUMANS.

It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people.

As our Temporary Sr. Social Media Analyst, you will support the growth and optimization of influencer and social media programs for one of our largest retail clients. The ideal candidate will bring a strong background in influencer and social media analytics, the ability to adapt to evolving social media algorithms and measurement tools, and an understanding of how to measure the performance of both organic and paid influencer campaigns. More than simply reporting results, this individual will uncover meaningful insights, identify emerging trends, and translate complex data into compelling narratives that inform strategy and drive campaign performance throughout the temporary assignment.

Please note that this is a temporary role through January 2027.

REQUIRED SKILLS

• Measurement Lead. You’ll work with the Head of Research and Strategy Lead to design measurement frameworks that reflect a deep understanding of the metrics available in each social platform and the strengths and limitations of our measurement tools. You’ll ensure that the measurement approach you put in place stands up to scrutiny, reflects sound judgment, mitigates risk, and can be relied on to inform future business decisions.
• Highly Analytical. You'll dive deep into social audits and influencer analysis for our clients, surfacing the insights that matter. You’ll demonstrate your fluency in influencer metrics by analyzing performance data and translating it into clear, actionable learnings and recommendations. You’ll work closely with our Strategy Lead to develop benchmarks, identify KPIs, set goals, and educate the broader team on what we’re setting out to achieve.
• Creator Intelligence. Going beyond performance metrics, you evaluate influencer impact across cultural relevance, long-term equity, and community trust.
• Project Management. You'll create visually stunning and intuitive reports that detail how campaigns performed, what worked, what didn't, and why. You'll track metrics and talent performance over time to spot trends and patterns. Then you'll present these insights to clients and leadership.
• Social Listening. You'll be our early warning system for brand and talent reputation issues. Monitoring sentiment in real time, flagging potential crises before they elevate, and helping clients protect their image. You're scanning the social landscape constantly, looking for what matters.
• Vendor Management. You'll evaluate new social measurement tools and third-party vendors to find the best solutions for our needs. When we bring something new on board, you'll handle the onboarding and manage the ongoing relationship to make sure we're getting real value.

The hourly rate for this role varies between $50-$70 per hour and may vary depending on the candidate’s experience.

IMPACT & INCLUSION

Our workplace is for ALL. We foster a culture where every background and perspective is valued so we can create meaningful memories that resonate with everyone. We aim to cultivate belonging by meeting people where they are, removing obstacles, and building on their strengths to unlock their fullest contributions. We are committed to recognizing, nurturing, and unleashing the potential in every individual on our team. Together, we're creating something powerful with purpose and impact.

Our guiding principles can be found here.

To view our compliance policies, please go to the main menu on our site GMR Marketing: Experience Marketing Agency.